Morning Update: Ad imagines Birdman as real action figure
AdWeek: Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure
Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a dose of new marketing, including a commercial for those toys.
It’s a fun little morsel of ’90s nostalgia—a parody of old Saturday morning toy ads. And like the film it’s promoting, it’s a multi-layered gem. It has more cuts than the entire movie, though, and also has young children (certainly not the target demo of the R-rated film itself). This is surely a nod to the original Birdman cartoon from the ’60s and the subsequent Adult Swim reboot.
Mumbrella Asia: DDB Philippines forges media alliance with IPG, DM9 to stay with DDB group after Dentsu talks
Ad agency brand DDB has forged an alliance with Interpublic Group in the Philippines that sees Touch DDB, a media division of the creative agency, join forces with IPG Mediabrands’ BPN.
Touch DDB, which was set up to offer clients media options beyond traditional advertising in 2008, is to be rebranded Touch BPN.
BPN is a sister company to UM and Initiative, which fall under the IPG Mediabrands umbrella.
Campaign: Facebook launches app to help businesses manage ads on the go
Ciaran Quilty, the small to medium-sized business regional director for EMEA at Facebook, told Campaign that the launch of the Ads Manager app is a response to customer feedback asking for more mobile tools.
The app, which is available from today for iOS, will allow businesses to create ads, track ads, manage ad budgets, look at the performance of their ads, and receive push notifications.
The Huffington Post: The Daily Telegraph Goes To War With The Guardian In Tit For Tat Attack Over Advertising
The Telegraph has declared war on the Guardian.
In recent days the Guardian and other media outlets have criticised the newspaper owned by the Barclay Brothers for failing to cover the HSBC scandal – a decision The Telegraph’s former Chief Political Correspondent Peter Oborne claimed was due to ties between the bank and the newspaper’s advertising department.
On Friday, the Telegraph published an article accusing the Guardian of hypocrisy, reporting that a Guardian insider revealed how a 2014 article on Iraq was changed and then dropped over concerns of offending Apple.
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