Morning Update: Ad says Pigs are friends not food; Gary Oldman in new ad for HTC; Spider-Man’s Spider-Baby
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: A New Reason Not to Eat Pigs: They Rule at Video Games
“Pigs can absolutely crush it on Super Mario Brothers. So…don’t eat them, OK?
An ad for educational and advocacy group Farm Sanctuary, set to launch this week, tells the rest of us what many folks in the farming world have known all along: Pigs are smart. In fact, the mammals are so sharp that they learn to play video games as fast as chimpanzees and quicker than 3 year olds (children, not goats).”
The Guardian: Phone-hacking trial: Brooks ‘had nothing to do’ with archiving notepads
“Rebekah Brooks had nothing to do with the archiving of seven boxes labelled as containing her notebooks that were allegedly concealed from police during the phone hacking investigation, a jury in the Old Bailey has heard.
Her former secretary said Brooks only used notebooks “sporadically” when at the News of the World and that virtually everything in the boxes filed to the News International archive and now missing contained her personal belongings.”
AdWeek: Gary Oldman Shines, Despite the Weather, in HTC’s New Anti-Advertising
“Rather than drone on about product features or provide a demonstration, Gary Oldman instructs viewers to “Ask the Internet” if they want to learn more about the HTC One M8 smartphone in a pair of spots from Deutsch L.A.
The agency just took over the HTC America account, which spent less than a year at Ogilvy & Mather L.A. Robert Downey Jr. appeared in HTC’s last big push (from Ogilvy’s WPP stablemate 171 Worldwide), which consisted of fast-moving, noisy, colorful spots sending up the ad business itself, with the actor riffing on what the letters “HTC” could stand for.”
The Guardian: Egypt has no evidence against us, says detained al-Jazeera journalist
“The case against three al-Jazeera journalists in Egypt has yet to produce a shred of evidence, one of the trio claimed during their trial’s latest instalment on Monday.
Peter Greste, an Australian former BBC reporter, is on trial with Mohamed Fahmy, formerly of CNN, and Baher Mohamed, a local producer, for allegedly smearing Egypt’s reputation, doctoring footage and aiding terrorists – charges they call absurd. A fourth al-Jazeera reporter, Abdullah Elshamy, is yet to be charged in a separate case.”
https://www.youtube.com/watch?v=MbijFIPyi9w
Mashable: Spider-Man Has a Spider-Baby, Thanks to Evian
“Sony has caught Evian in its web of marketing endorsement deals for the upcoming Amazing Spider-Man 2.
The video above is a teaser for The Amazing Baby & Me 2, an ad that will draft Spider-Man into Evian’s “Baby & Me” campaign, which featured adults seeing their younger doppelgangers in store windows and mirrors. The video was the No. 3 most-shared ad of 2013, according to Unruly. “
The Huffington Post: Indian Journalist Shu Choudary Beat Edward Snowden To Be Digital Activist Of The Year, For Creating News For Those Who Can’t Read
“For Shu Choudary, journalism should be like oxygen: vital, always available and owned by no one.
“No one owns the air, not me, not you, everyone has access to it,” he told HuffPost UK.
But Choudary, an ex-BBC producer turned communications activist grew up in a region of central India where there was no news. At least, not any news that anyone had access to. Local radio is banned. Few people read and write.”
