Morning Update: Adidas recruit David Beckham for World Cup ad; Cannes predictions from creatives

Miranda Ward

June 11, 2014 8:48

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=BDUIuzIwwTU

AdWeek: Beckham and Zidane Star in Adidas World Cup Ad That’s Actually, You Know, Fun

“Epic ads are crowding the field ahead of Thursday’s World Cup kickoff, but Adidas doesn’t mind just having a little fun, sometimes.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Adidas BBC Cannes David Beckham FIFA football McDonald's Morning update phone hacking soccer strike Twitter World Cup Zinedine Zidane

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