Morning Update: Adidas recruit David Beckham for World Cup ad; Cannes predictions from creatives

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek:  Beckham and Zidane Star in Adidas World Cup Ad That’s Actually, You Know, Fun

“Epic ads are crowding the field ahead of Thursday’s World Cup kickoff, but Adidas doesn’t mind just having a little fun, sometimes.

This spot from the official sponsor, via TBWA\Chiat\Day, finds retired giants of the game David Beckham (age 39) and Zinedine Zidane (41) bored while watching whippersnappers Gareth Bale (24) and Lucas Moura (21) playing EA Sports’ 2014 FIFA World Cup video game. The old men challenge the young men to kick a ball around in real life, and the foursome proceed to trash Beckhingham Palace, the posh home Becks used to occupy with his wife Victoria (before they moved to a much more expensive one).”

The New York Times: After 7 Months, British Hacking Case Heads to Jury

“With one of Britain’s most riveting trials — a seven-month courtroom marathon that exposed the inner workings of the tabloid press and the personal lives of two friends of the prime minister — nearing its conclusion, the judge gave this reminder to the jury: “No one is so powerful they can ignore the law.”

Among those on trial are Rebekah Brooks, who ran Rupert Murdoch’s British newspaper empire until 2011, and one of her former deputy editors, Andy Coulson, who went on to become the chief spokesman for Prime Minister David Cameron. While the case centers on allegations of hacking into the mobile phones of people in the news, it has also become a guided tour through the precincts of wealth and power in London.”

The Guardian: BBC journalists to ballot for strike action

“BBC journalists are to ballot for strike action after rejecting an offer of a “derisory” 1% pay rise.

Members of the National Union of Journalists are to be balloted over industrial action after passing a motion calling for an overhaul of the pay gap with programme-makers and senior management.”

AdWeek: Cannes Memories and Predictions From 10 of the World’s Top Creatives

• David Lubars
Worldwide chief creative officer, North American chairman, BBDO

Favorite ad ever in Cannes:
BMW Films, but not because I was one of its creators. I like it because it broke open the festival to embrace the new and scary and uncategorizable. In fact, Dan Wieden invented the Titanium to recognize it. Before BMW Films, Cannes and the other important shows were fairly narrow whereas now they’ve been liberated; they’re wide open to anything. That’s what a creative festival should be about.

Mumbrella Asia: McDonald’s lays on innuendo in McSpicy Shake Shake meal ad for the Philippines

“McDonald’s has launched a suggestive new campaign to promote its McSpicy Shake Shake Meal in the Philippines.

In the ad, a young man shakes the fries of a beautiful young lady sat in a McDonald’s restaurant eating a McSpicy burger.”

AdAge: Twitter Taps Goodby, Silverstein for World Cup Video and Broader Brand Campaign

“Twitter has released a World Cup video encouraging consumers to use the service during the upcoming games.

The video was created by Goodby Silverstein & Partners, which is going to handle a larger brand campaign for Twitter later this year, according to a spokeswoman for the agency. The video introduced a slogan, “Love Every Second,” that will likely appear in future brand marketing.”


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