Morning Update: agency hacks client’s Facebook page; 50 most read stories of 2016; branded content of the year
The Facebook page of Pakistani dairy brand Haleeb Foods has been hacked by a disgruntled social media agency which claims it has not been paid by the company for seven months. The agency, identified in reports as Karachi-based Viral Edge, took control of the page and inserted an image of a padlock and a stamp declaring “payments due”.
A fun Heineken prank from Publicis Italy tops the list this year
Ad Week: The 50 Most Read Advertising and Branding Stories on Adweek.com in 2016
As we wind down for the holidays, we’re looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Advertising & Branding channel. Check back over the next few days to see similar recaps of our Tech, TV and AdFreak sections.
Here are the 50 most read advertising and branding stories on Ad Week in 2016:
https://youtu.be/Z8nI1AyQgv8
Through New Year’s, we’ll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
Actress Margaret Qualley is a woman possessed in a far-out short from director Spike Jonze for Kenzoworld, fashion brand Kenzo’s new scent from Opening Ceremony founders Carol Lim and Humberto Leon.
Digiday: The year in new platform features and tweaks, ranked
As more publishers distribute directly to social they find there is a cost to publishing in an environment they don’t fully control. If a platform decides to roll out a new product and make it a priority, or decides to tweak an existing product, there is very little that publishers can do except adapt.
Here are the biggest platform features and tweaks from the past 12 months, and the impact they had on publishers of all sizes and stripes, in descending order of ‘bigness’…
