Morning Update: Air France brings its ‘France is in the air’ position to its safety demonstration video
https://www.youtube.com/watch?v=0N3J6fE-0JI
Campaign: Air France “France is in the air – safety demonstration video” by BETC Paris
Air France has brought its “France is in the air” position to a theatrical safety demonstration video. BETC Paris created the film, which will be used on transatlantic flights from 1 April and features dancers and a pop backing track. Air France is not the first airline to experiment with its in-flight safety videos. Delta Airlines has previously commissioned its agency, Wieden & Kennedy, to create instructional videos with flair.
AdAge: TAG Heuer, Google, Intel to Challenge Apple With Luxury Smartwatch
Swiss watchmaker TAG Heuer is creating a smartwatch in partnership with American technology firms Googleand Intel. The watch is an attempt to compete with devices by consumer-electronics makers, particularly the much-hyped watch by Apple. While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith. One of the questions raised by Apple’s $10,000 gold smartwatch is whether users will consider it a luxury item and wear it for status as well as convenience.
In his announcement at the Baselworld watch expo today, TAG Heuer CEO Jean-Claude Biver said this was his “biggest announcement ever” in his 40 years of working in the industry. He predicted the device would be the “greatest connected watch.” David Singleton, the head of Android Wear development for Google, added: “When I think about the watch, it’s always been a marriage of beauty and utility. We’re going to do that with our partnership.”
Campaign: Publicis opens global agency Blue 449
Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK.
From today, Walker Media will take on the name and brand identity of Blue 449, and will be the founding office and driving force behind the network.
Blue 449 will be part of ZenithOptimedia Group and the ambition is for the network to have a presence in 17 cities by the end of 2015.
AdWeek: No, Will Ferrell Isn’t Little Debbie’s New Spokesman, but the Brand Appreciates the Offer
Last night Will Ferrell boasted a new job—Little Debbie’s spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just as surprised as anyone else to learn about their supposed new hire.
“McKee Foods was delightfully surprised by Will Ferrell’s appearance,” said Mike Gloekler, corporate communications and public relations manager for Little Debbie’s parent company. “While this was not a coordinated publicity stunt, nor a paid advertisement, we appreciate both the humor of the segment and the exposure of our Little Debbie brand to Jimmy Fallon’s huge national TV audience.”
Ferrell went all out for the gag, wearing a Little Debbie costume and addressing the studio audience with the right sort of fake cheer that any brand spokesman should have.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
Morning update
