Clemenger BBDO NZ picks up AWARD Awards Chairman’s Choice for ‘Mistakes’ campaign
Clemenger BBDO New Zealand was named Chairman’s Choice at tonight’s AWARD Awards, an award conferred upon the agency by Wieden+Kennedy’s Dan Wieden for their ‘Mistakes’ campaign for New Zealand Transport Agency, while Leo Burnett Sydney was named the Agency of the Year.
https://www.youtube.com/watch?v=bvLaTupw-hk
Wieden said: “There were some of the fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera – two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”
The night saw a record number of 32 gold pencils presented, 96 silver and 127 bronze also handed out with Leo Burnett picking up both Network of the Year and Agency of the Year for its Sydney office.