Morning Update: Alison Brie and Adam Scott host a socially awkward party with Smirnoff; Red Lobster reviews creative; Game of Thrones theme screamed by goats

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff

“If there’s one age-old trick that’s worked for mid-priced brands, it’s poking fun at the prententiousness of their costly competitors. Smirnoff’s new campaign is no exception, though it somehow accomplishes the goal while still using some of TV’s hottest talent.

Alison Brie of Community and Mad Men and Adam Scott of Parks and Recreation come together to host a party in this three-minute Smirnoff video—the first work for the brand from 72andSunny’s offices in Amsterdam and New York. “The Party” has also been broken into 30-second clips that will be running as TV ads, along with a related spot dedicated to designated drivers. “

The Guardian: News of the World boss denies trying to keep Mulcaire ‘sweet’ with payments

“The former managing editor of the News of the World, Stuart Kuttner, has denied he tried to keep Glenn Mulcaire “sweet” by continuing to pay him after he was charged with phone hacking related offences in 2006.

Jurors at the Old Bailey heard that Kuttner was advised by a News International lawyer that it would be logical to continue paying Mulcaire until after he was sentenced on 26 January in 2007 as this would “keep him non hostile”.”

Mashable: Internet Ad Spending Beat Broadcast TV for First Time Last Year

“Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.

Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau. Search revenue remains the leader with a little less than half the market.”

AdWeek: Red Lobster Reviews Its Creative Business

“Red Lobster has launched a review of its creative business, which Grey has handled since 2010.

The restaurant chain’s media spending exceeded $156 million last year, down slightly from about $160 million in 2012 according to Kantar Media.”

AdAge: Vodafone Names MEC to Handle $950 Million Global Media Business

“Vodafone has handed its massive global media business to WPP’s MECafter a competitive pitch.

It’s a loss for longtime international incumbent OMD, which participated in the earlier rounds of the review at Vodafone’s U.K. headquarters but didn’t make it to the finals, according to people familiar with the matter. OMD won Vodafone’s global business in 2009. Carat, part of Aegis, and MEC competed in the final round.”

AdWeek: Here Is the Game of Thrones Theme Screamed by Goats

“It’s always hard to find the best goat scream for the occasion (Doritos devoted a lot of effort to the task). But sometimes, with what sounds like a little bit of AutoTune and some well-chosen goats, and also what appear to be a sheep and and ibex, you can, for example, record the entire theme song to HBO’s popular fantasy series Game of Thrones exclusively in goat voice.”


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