Morning Update: Amazon makes a dog’s day; Are Google’s ad changes good for marketers?; NBC wins Premier League football rights

Campaign: Amazon saves the day for a lame dog in its new campaign

The second spot in Amazon Prime’s new TV campaign shows the brand’s next day delivery coming to the rescue of a lame dog.

The new spot, created by Joint, will debut on TV tonight (10 August) and is already being hosted on YouTube. The ad shows a young man walking a Maltese puppy that is struggling to keep up because its leg is in a cast.

The Guardian: Trinity Mirror allowed to appeal £1.2m payout to phone-hacking victims

Trinity Mirror has been granted permission to appeal the £1.2m in payouts made to eight victims of phone hacking by its Mirror titles.

Trinity said an appeal by its Mirror Group Newspapers (MGN) subsidiary, which publishes the Daily Mirror, Sunday Mirror and Sunday People would be “heard as soon as reasonably possible” by the Court of Appeal.

Trinity was initially refused permission to appeal the settlements for victims including Sadie Frost and Paul Gascoigne, which were expected to set a precedent for future payouts.

AdWeek: Will Google’s Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?

Google’s decision Thursday to shut down YouTube media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem. But the attempt to create a so-called walled garden with video ads has some agency execs baffled.

Under Google’s new rules, marketers won’t be able to buy YouTube ads through AdX at the end of the year. Instead, they will need to work with Google to make ad buys through Google’s AdWords or DoubleClick Bid Manager, which are already used to sell search and skippable TrueView ads.

AdAge: NBC Wins Bidding to Keep Premier League Soccer

NBC Sports has retained the excusive rights to broadcast English Premier League matches through 2022, outbidding Fox and former Al Jazeera subsidiary BeIN Sports in what amounts to a six-year extension of its current deal.

Sources said that bidding on the rights to the EPL was limited to a single round, in which ESPN did not participate.

Singapore’s National Day has broken the record for the highest number of tweets around a single event in the country, which celebrated its 50th birthday.

More than 230,000 tweets about #NDP2015 and all things related to the National Day Parade were posted yesterday for the city-state’s super-hyped celebrations.



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