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Morning Update: Apple has a ‘John Lewis’ moment; Monash University’s recruitment ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=ImlmVqH_5HM

The Huffington Post: Apple’s Christmas Advert Is Surprisingly Adorable

“The tech world now has a ‘John Lewis’ moment of its very own.

The latest advert from Apple looks at first like just another montage of people too absorbed in their phones to notice their surroundings. A kid arrives for a family Christmas, but can’t look up from his device to see the snow, the trees or his loved ones.”

The Guardian: 71 journalists killed in 2013 ‘in connection with their work’

“In 2013, 71 journalists were killed in connection with their work, some 20% fewer deaths than the year before, according to the Paris-based press freedom body, Reporters Without Borders (RSF).”

The Guardian: 211 journalists in world’s jails in 2013 – with three countries holding most

“There were 211 journalists in the world’s prisons at the beginning of this month, meaning that 2013 had the second highest total since the Committee to Protect Journalists (CPJ) began its annual census 17 years ago. It is close to the record high of 232 the previous year.”

Mashable: 10 Tips for Improving Your Mobile Advertising Campaign

“Figuring out how to use mobile ads for a startup or small business isn’t easy.

Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive.”

Journalism.co.uk: 5 ways to target Facebook’s updated newsfeed

“November saw record traffic for a number of news outlets and publishers, with some editors citing a large increase in social referrals from Facebook in particular.”

The Guardian: Times publisher reports pre-tax losses of £24m

“The publisher of the Times and the Sunday Times has reported a pre-tax loss of £24m, as payouts to departing directors hit £14m, according to financial filings for the year to 30 June 2013.”

The Huffington Post: Happy 100th Birthday, Crossword Puzzle: The Funniest, Silliest Part of the Newspaper

“The crossword celebrates its 100th birthday this week. I had been looking for a book about how the humble puzzle has crept into strange places over the past century – espionage, say, and artificial intelligence. But I couldn’t find one, so I wrote it myself.”

AdWeek: This Delightfully Sarcastic College Recruitment Ad Will Make You Want to Enroll Today 

“Looking for a good way to spend the next few minutes? May I recommend, (looks at camera and grins cultishly), this amazing recruitment video for Monash College?

In a coup of ironic low-budget filmmaking, a group of students, faculty and alumni from the Melbourne, Australia, university have created “A Dave in the Life of Monash,” possibly the most oddly endearing recruitment video since their fellow countrymen at Central Institute of Technology attracted students with gruesome teleportation deaths.”

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