Morning Update: Apple’s call to the lonely at Christmas; Google vs Facebook in fake news; Mumbrella Asia Awards judges revealed
https://youtu.be/aFPcsYGriEs
Ad Week: Apple Enlists Frankenstein in This Strange, Sweet Appeal for Acceptance This Holiday
A lot of Christmas ads suggest that spending time with friends and family should be the ultimate goal of the holidays. But what about those people who don’t have much of either?
Apple just released its 2016 holiday commercial, and it’s devoted to reminding people that friends and family aren’t the only people who might need comforting at this time of year—and in this particular year, too.
Digiday: Google is beating Facebook in the fake news PR war
Fake news has become such a hot-button topic that even President Obama chimed into criticise the rampant spread of misinformation online.
Google and Facebook have both been criticised for allowing false stories to proliferate online during the presidential election. Although both companies recently banned fake news sites from their ad networks, Google has been more forthcoming about the problem. And data shows that Google has had more success than Facebook in detaching itself from the false-news albatross.
https://youtu.be/lrKdkxZ752c
Ad Age: Coke Brings Back Its Polar Bears for the Holidays
Coca-Cola is giving its polar bear mascots some holiday love for the first time in three years. While the bears aren’t included in the brand’s Christmas TV ad, they will be featured on some packaging, which hasn’t happened in the U.S. since 2013, according to a Coca-Cola Co. spokeswoman.
The TV spot, called ‘A Coke for Christmas’ was created by SRA Rushmore and was designed to run across global markets. It is the first Christmas spot under the “Taste the Feeling” campaign, which debuted in January and features multiple Coke varieties within every ad.
Mumbrella has assembled a line-up of 113 media and marketing executives to judge the Mumbrella Asia Awards 2017, a ramped regional advertising awards programme that sees the introduction of 16 new categories for its third incarnation, and the competition opened up to entries from Australia and New Zealand.
The judges – which have more than doubled in number on last year – represent all corners of the industry – clients, recruiters, ad techies, consultants, media owners, content marketers and entrepreneurs.
Marketing Week: Why marketers stopped pulling on heartstrings this Christmas
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by a goofy smile.
Campaign Live: Met Police creates film featuring body-worn cameras to publicise roll-out
The Metropolitan Police has launched a campaign reassuring the public about the roll-out of its body-worn cameras, which is believed to be the largest-scale introduction of cameras in the world.
The campaign is designed to highlight how unreliable people’s memories can be in high-pressure situations by showing the wide discrepancy in the perceptions of witnesses and the reality of the situation. Creative is shot from the perspective of the cameras worn by two officers, who arrive at the scene of a fight.
topics
Abbott Mead Vickers
Apple
brandwatch
Coca Cola
Facebook
Google
met police
Mumbrella Asia Awards
