Morning Update: Apple Watch’s spartan ads; Buzzfeed journo attacked; UK launches anti-piracy ads; Twitter launches moments

AdWeek: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

Apple has added seven new 15-second Apple Watch commercials to the six unveiledearlier this month, and this round gets some extra star power from actress Chloë Sevigny, musician RZA and R&B singer Leon Bridges.

The spare set pieces are once again set in pastel dreamworlds. But make no mistake: The goal of these ads is to show how a powerful wearable like the Apple Watch can make your actual lived life easier and more convenient—and not coincidentally, make you a cooler person along the way.

The Guardian: BuzzFeed journalist attacked by far-right Jewish extremists in Paris

A leading French journalist working for BuzzFeed was attacked by far-right Jewish extremists as a mob tried to storm the offices of the country’s national news agency in Paris on Thursday.

David Perrotin was protected by police after being surrounded by a dozen masked men brandishing batons.

The Ligue de Défense Juive was protesting against Agence France Presse’s coverage of the Israel-Palestine conflict.

Twitter promoted moments creed

AdAge: New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend

Twitter isn’t wasting any time making money from its newest feature, called Moments.

The new product,which debuted two weeks ago as a way to track big events as they happen, will get its first advertiser this weekend. Twitter will give advertisers a channel on Moments for 24 hours, where they can curate tweets, video and other content. The first users of Promoted Moments will be backers of the new movie “Creed,” from MGM, Warner Bros. and New Line Cinema.

Mumbrella Asia: End terrible directions advice with new Vento Highline’s sat nav says Volkswagen India

Volkswagen has launched a campaign in India that sells the advantages of the navigation system that comes with the new Vento Highline Plus.

In one of three ads by DDB Mudra, a driver is given dodgy directions by a passer-by. The words ‘So he doesn’t have to help’ appear on screen.

TechCrunch: Turing CEO Defends $750 Pill In Reddit AMA, Says Scandal Has Been “Best Possible Way To Get Girls”

Turing Pharmaceuticals CEO/ PR Disaster Martin Shkreli took to Reddit late Saturday night to tell his side of the story on the Daraprim drug scandal. His company is back in the public eye this weekend following news that a competitor has introduced a customizable $1 alternative to Turing’s $750 pill.

Shkreli is no stranger to making his opinions known, but he outdid himself here. After providing proof via Twitter that it was indeed him answering the questions, Shkreli launched into one of the most extensive AMAs of all time, answering questions about his thoughts on the pharmaceutical industry, Theranos, the current presidential race, bitcoin, and his love life.

He certainly put the man hours into responding to user questions. He gave a response (not always an answer) to almost every question that users posed to him in the AMA, contributing over 600 comments to the thread over the course of several hours.

Creativity: Pizza Delivery Gets a Major Upgrade Thanks to This Crowdsourced Vehicle

Next time you order a pizza, it just might come to you in a state-of-the-art “purpose-built pizza delivery vehicle.”

Domino’s is rolling out what it’s calling the Domino’s DXP (Delivery Expert), a radically reconfigured Chevrolet Spark that includes a built-in warming oven, room for up to 80 pizzas (for parties and corporate events) and plenty of branding — including puddle lighting that can project the Domino’s logo on the ground next to the DXP.

Campaign: Creative alliance launches anti-piracy campaign

Creative Content UK, the alliance formed of creative businesses and internet service providers, has begun a campaign to educate people about the effects of copyright infringement.


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