Morning Update: Apple Watch’s spartan ads; Buzzfeed journo attacked; UK launches anti-piracy ads; Twitter launches moments

Alex Hayes

October 26, 2015 6:34

https://www.youtube.com/watch?v=fHE5WDO5l5Y

AdWeek: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

Apple has added seven new 15-second Apple Watch commercials to the six unveiledearlier this month, and this round gets some extra star power from actress Chloë Sevigny, musician RZA and R&B singer Leon Bridges.

The spare set pieces are once again set in pastel dreamworlds. But make no mistake: The goal of these ads is to show how a powerful wearable like the Apple Watch can make your actual lived life easier and more convenient—and not coincidentally, make you a cooler person along the way.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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