Morning Update: Asian Paints use mimes in new ad; Reader’s Digest sold for £1; Nivea Men tap into ‘life hacks’ craze in new ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=A9uTiTnPkSE

Campaign India: Asian Paints uses mime videos to extend ‘speechless’ to social media

“Following its television campaign featuring brand ambassador Saif Ali Khan, Asian Paints Royale Aspira rolled out a digital leg of the campaign on 3 February 2014.