Morning Update: How to crowdsource an ad; Singapore’s educational ‘drug bus’; News Corp faces ‘fake Sheikh’ lawsuits
Ad Week: Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy
To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Mark Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets of Manhattan to contribute concepts for a commercial.
The resulting ad is stitched together from dozens of disparate ideas including invading aliens and a T-Rex…
