Morning Update: How to crowdsource an ad; Singapore’s educational ‘drug bus’; News Corp faces ‘fake Sheikh’ lawsuits

Ad Week: Ad of the Day: Ask Ordinary New Yorkers to Make a Phone Ad, and You Get This Lunacy

To help launch the Asus ZenFone 3, ad agency SuperHeroes dispatched Mark Rubano and Betsy Kenney, members of improv troupe Upright Citizens Brigade, to ask random people on the streets of Manhattan to contribute concepts for a commercial.

The resulting ad is stitched together from dozens of disparate ideas including invading aliens and a T-Rex…

Mumbrella Asia: Singapore’s Central Narcotics Bureau targets millennials with ‘drug buster’ bus tour

Singapore’s Central Narcotics Bureau is going on a tour of the island with a bus that aims to warn of the dangers of getting high. The Drug Buster Academy Bus is a vehicle decked out like the inside of a space ship that takes visitors on an educational tour of drug taking.

Facial scanning and augmented reality have been used to reveal the long-term impact of drug abuse on the body to counter the idea that drug use is not harmful or

The Guardian: News Corp faces lawsuits from 20 ‘Fake Sheikh’ targets in wake of conviction

An American financier who once dated Prince Andrew’s former wife, Sarah Ferguson, is among a group of 20 people planning to sue the Sun on Sunday publisher after the conviction of “Fake Sheikh” journalist Mazher Mahmood for plotting to pervert the course of justice.

Papers denouncing the “vile conduct” of Mahmood have already been filed in Los Angeles against News UK’s parent company, News Corp, claiming damages of $150m (£118m), according to John Bryan’s London lawyer.

The Drum: Behind Mondelēz’s $65m R&D overhaul and why Asia Pacific is ‘fundamental to the growth engine’

Last month, confectionery colossus Mondelēz announced a US$65m overhaul to its research, development and quality (RDQ) business, putting focus on only nine global hubs to drive innovation in product and technology.

Campaign Live: Emirates finds a little friend for Jennifer Aniston in latest global ad

The new spot, created by Emirates’ in-house team and WPP’s Team Air, follows the campaign’s launch ad, created by Rainey Kelly Campbell Roalfe/Y&R in October 2015.


Poynter: Remembering Allister Sparks, a champion of South African journalism

Allister Sparks died Sept. 19. The former editor of The Rand Daily Mail helped lead the fight against the apartheid government of South Africa. The New York Times obituary omitted one of his major accomplishments: founding the Institute for the Advancement of Journalism in Johannesburg in 1992.

Allister believed with Thomas Jefferson that a new democracy could only survive with a free press. He predicted the fall of the apartheid government in 1994 elections, followed by a period of adjustment as Black journalists and managers replaced Whites, who dominated the field. Allister conceived an ambitious long-range plan to re-educate all Black South African journalists.


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