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Morning Update: Audi gets rowdy in Presidential Duel; what if Disney buys Twitter?; ad tech insider ‘no idea how much we should charge’

Ad Week: Audi Made One Hell of an Entertaining Ad for Tonight’s Debate That Everyone Will Love

There’s one thing almost everyone watching Monday night’s first presidential debate will be able to agree on—that this new Audi commercial, ‘Duel’, airing during the telecast, is a brilliant bit of perfectly timed entertainment.

It would give away too much to reveal the identities of the couple who first appear, exhausted and disheveled, on the floor of a ballroom—having apparently crashed through the skylight above and onto a giant seafood buffet.

Disney

Campaign Live: Disney vs Google: What would the future hold for Twitter?

How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J Walter Thompson London.

With the social world watching with eager eyes, what does the future hold for Twitter amidst all the acquisition talk, but it is what the different buyers could offer to the development and growth of the social platform that is potentially more exciting.

Money notesDigiday: Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

Holding companies have all been on the defensive since the June release of the Association of National Advertisers’ media-transparency report, while big ad spenders like J.P Morgan Chase, Allstate and AT&T are all reportedly auditing their media contracts.

For this Digiday Confessions, we talked to an ad tech veteran who said that most agencies are involved in rebates and the low margins are not a valid reason for them to do so.

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