Morning Update: BBH depicts kids as products for sale to combat child trafficking
Mumbrella Asia: Kids portrayed as products for sale in BBH ad to combat child trafficking in China
Children are depicted as products for sale in a new campaign by ad agency BBH for a children’s charity in China.
Captive boys and girls are portrayed as child brides, thieves and pension plans with price tags next to them in the 90-second video for the China Social Assistance Foundation.
Mashable: Don’t freak out: Netflix is not running ads
Netflix is experimenting with advertising with its service, but it’s not what you think.
On Monday news reports from Cord Cutters News and Motherboard indicated that Netflix was playing around with pre-roll and post-roll advertisements for some of its content.
AdAge: Creative Agency Makes the Shortlist in Coca-Cola’s Media-Agency Review
Creative agencies don’t typically participate in big media agency reviews, but WPP’s Ogilvy &Mather is about to blow up that notion as it competes for a piece of Coca-Cola’s media buying and planning account.
“We are not only reviewing our agencies but also our agency model,” Ivan Pollard, senior-VP for connections, investments and assets at Coca-Cola North America, said in a statement to Ad Age. “We have invited Ogilvy instead of Carat to provide an alternative perspective on communications strategy.”
https://www.youtube.com/watch?v=j4xdzUmUG8I
AdWeek: Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart
During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they’re back with more.
The new material from GSD&M is particularly reminiscent of Parker Posey and Michael Hitchcock as Meg and Hamilton Swan, who, in the movie, love J. Crew (and other clothing catalogs). But the man and woman in this latest ad, “The Avant Guardians,” are more haute, if equally insane, describing themselves, and their dog, as “fashion forward.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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