This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Beastie Boys Countersue GoldieBlox, Seeking Profits Earned Off Viral ‘Girls’ Ad
“The fair-use fight between Beastie Boys and GoldieBlox isn’t over.
After sparring several weeks ago over the unauthorized use of the Beasties song “Girls” in aGoldieBlox commercial that went viral, the toy company deleted the video and uploaded a new version with a different track. But that did not satisfy the band, which has now countersued, demanding that GoldieBlox hand over profits it earned from using the song without permission, reports Gigaom. The Beasties also seek damages, lawyers’ fees and an injunction preventing GoldieBlox from using the song in the future.”
The Guardian: Chelsy Davy ‘blitzed’ Prince Harry with calls, phone-hacking trial hears
“Prince Harry’s former girlfriend, Chelsy Davy, was “driving him nuts” by “blitzing” him with calls and texts when he was training at the Sandhurst military academy, according to claims heard at the trial of ex-News of the World staff.”
Mediaite: You Can Now Send Loved Ones Greeting Cards Featuring the Sage Words of Rupert Murdoch
“Have you ever read one of Rupert Murdoch‘s classic tweets and thought, “That’s the kind of sage wisdom that belongs on a greeting card”? Well, you’re in luck, because artist Michelle Vaughan has designed this very specific thing for your weird needs.”
Mashable: YouTube’s 10 Most-Viewed Ads of 2013
“As the people behind the KONY 2012 video know, it’s not easy to come up with a sequel to a hugely viral video.
Yet Evian managed to do that this year with “Baby & Me,” a continuation of the theme started in its hugely successful “Roller Babies” ad from 2009. Perhaps the trick was to hew to the same idea, but expand upon it. Or maybe people just like babies.”
The Guardian: YouTube ad revenues tipped to jump 51% to $5.6bn in 2013
“Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn’t stop analysts and research firms taking guesses.
The latest is eMarketer, which has published its first estimates for YouTube’s advertising revenues today. The company predicts that YouTube’s gross ad revenues will rise 51.4% to $5.6bn in 2013, accounting for 11.1% of Google’s total.”
AdAge: Spotify’s New Mobile Service to Launch With Audio Ads Only
“Spotify is extending its free, ad-supported service to mobile devices as it looks to add new users and challenge for radio advertising dollars.
Until now, the five-year-old streaming music service required users to upgrade to a $9.99 a month premium service to listen on mobile. Now, Spotify is introducing a free ad-supported version for smartphones running Apple’s iOS or Google’s Android mobile operating systems.”
AllThingsD: Twitter Dethrones Facebook as 2014’s Best Tech Company to Work For
“Sorry, Facebook — you can’t win ’em all.
Twitter took the top spot as best tech company to work for in 2014, according to job-listings and ratings site Glassdoor, ending Facebook’s three-year streak as champion.”
The Huffington Post: CBS Uses Toto’s ‘Africa’ Over Footage Of Mandela Memorial
“And your ‘No… just… no’ thing of the day is: CBS’s news show ‘This Morning’ using the song ‘Africa’ by Toto as the music for its Mandela Memorial preview.
Come on, guys. How about some Ladysmith Black Mambazo? Or some Miriam Makeba? How about something that is actually South African?”