Morning Update: Best ads of 2016; northern summer blockbusters; ‘ads will always dominate Google’; Dentsu’s Insta app lifts reach 475%
https://youtu.be/nSZtxXNjmLA
Digiday: The best ads of 2016, so far
I committed myself to doing this post after rounding up the worst ads of 2016, so far, last week.
But collecting terrible ads is ridiculously easy: I chose the five worst out of about 1,000 horrendous ads. This week, it wasn’t so easy. I chose five pretty good ads/campaigns out of zero great ones.
The northern Summer is upon us, and with it comes some of the year’s biggest movies. As always, the hottest months of the year bring some of the biggest Hollywood blockbusters and friendliest family fare any moviegoer is ready to spend their hard-earned cash on.
That also means a heavy dollop of teaser trailers, TV spots, and online content to go gaga over until the movie you’re most looking forward to seeing hits theatres. We’ve selected some of the biggest movies coming out this summer right here so you can get your calendar in order. Get ready.
At Google’s recent I/O conference, the tech giant unveiled a slew of new projects and investments in the latest tech trends, betting big on artificial intelligence, virtual reality and chat bots.
Yet despite the exponential growth of these new tech formats, the money still lies, and will always lie, in advertising. This was the opinion of Google’s former chief executive Eric Schmidt, appearing to tell audiences that Google’s revenue stream is never likely to change.
Mumbrella Asia: Dentsu SG creates Instagram app to prove Canon cameras are superior to smartphones
Dentsu Singapore has used Instagram as the platform for an idea to persuade Singaporeans that the new Canon Powershot SX60 HS is a better option than a smartphone to take pictures.
An app enables Instagrammers to use the photo-tagging function to create image that can be zoomed in on to reveal characters such as a mermaid reclining on the roof of a building, a hoard of zombies and Kim Kardashian’s rear end.
The Guardian: Top Gear revamp watched by just 4.4 million viewers
The long-awaited return of Top Gear was watched by an average of just 4.4 million viewers as many critics lamented the decision of the new cast and producers to stick to the motoring show’s tried and tested format.
Even the peak audience of 4.7 million figure came in well below the 5 million Evans said would stop him being “disappointed”. He said at a press launch last week: “Five million-plus would be great, after that it doesn’t matter.”
Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take off.
At its annual conference, Facebook said it would allow publishers to include branded content in their Instant Articles posts, using a new tag and ad unit as part of broader efforts to encourage more high-quality content of all kinds, especially live video.
Campaign Live: Samsung digital chief: Behave like an entertainer and move like a start-up
To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung’s UK digital chief.
It is an exciting time to be in marketing. The expectations of today’s audiences to be engaged in a relevant, targeted way – or, from a marketing perspective, personalisation at scale – is one of the most exciting shifts across the industry.
