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Morning Update: Best ads of 2016; northern summer blockbusters; ‘ads will always dominate Google’; Dentsu’s Insta app lifts reach 475%

Digiday: The best ads of 2016, so far

I committed myself to doing this post after rounding up the worst ads of 2016, so far, last week.

But collecting terrible ads is ridiculously easy: I chose the five worst out of about 1,000 horrendous ads. This week, it wasn’t so easy. I chose five pretty good ads/campaigns out of zero great ones.

The northern Summer is upon us, and with it comes some of the year’s biggest movies. As always, the hottest months of the year bring some of the biggest Hollywood blockbusters and friendliest family fare any moviegoer is ready to spend their hard-earned cash on.

That also means a heavy dollop of teaser trailers, TV spots, and online content to go gaga over until the movie you’re most looking forward to seeing hits theatres. We’ve selected some of the biggest movies coming out this summer right here so you can get your calendar in order. Get ready.

 

 The Drum: Advertising will always dominate Google despite new tech expansion, says ex-CEO Eric Schmidt

At Google’s recent I/O conference, the tech giant unveiled a slew of new projects and investments in the latest tech trends, betting big on artificial intelligence, virtual reality and chat bots.

Yet despite the exponential growth of these new tech formats, the money still lies, and will always lie, in advertising. This was the opinion of Google’s former chief executive Eric Schmidt, appearing to tell audiences that Google’s revenue stream is never likely to change.

Mumbrella Asia: Dentsu SG creates Instagram app to prove Canon cameras are superior to smartphones

Dentsu Singapore has used Instagram as the platform for an idea to persuade Singaporeans that the new Canon Powershot SX60 HS is a better option than a smartphone to take pictures.

An app enables Instagrammers to use the photo-tagging function to create image that can be zoomed in on to reveal characters such as a mermaid reclining on the roof of a building, a hoard of zombies and Kim Kardashian’s rear end.

Top Gear UK BBC

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