Morning Update: The best ads of the Super Bowl; Ad Age names Grey its agency of the year; Apple celebrates 30 years of Macintosh
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=2EHujuY9q-E
AdWeek: The 10 Best Ads of Super Bowl XLVIII
“When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than last year. The bad news: Nobody was really riveted to their TVs and drafting off the energy of a thrilling football game.
Still, there was lots to enjoy from advertisers on Sunday night.”
The Guardian: Andy Coulson ‘very satisfied’ as phone hacking was discussed, court hears
“A former News of the World journalist told police that Andy Coulson, the ex-editor of the paper, “seemed very satisfied” during a job interview in which the reporter claimed phone hacking got him front-page stories “cheaply”, the Old Bailey has heard.”
Mashable: The Most Outrageous Super Bowl Commercial You Never Saw
“A tale of vengeance, a heavy metal soundtrack and a flaming sledgehammer. This isn’t your typical Super Bowl commercial.
Jamie Casino, a regionally famous personal injury lawyer from Georgia, apparently decided he needed to set the record straight about his brother’s 2012 death. And what better way to do that than with a ridiculously over-the-top commercial airing during the Super Bowl? The masterpiece of advertising took up all two minutes of local advertising space in Savannah, Ga., but thanks to the Internet, it didn’t stay local for long.”
AdAge: Grey Is Ad Age’s 2014 Agency of the Year
“The proof’s in the numbers. Grey won 20 out of 22 pitches. Its client-retention rate was 95%. And revenue was up 18.4% in 2013, after 15.3% growth the year prior. That a big, holding company-owned, beast of an agency can churn out double-digit growth and buzzy, mass-recognized creative is rare. To outdo itself year after year is rarer.”
AdWeek: The Year’s Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch
“Every region had its own odd selection of local ads during last night’s Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment.
In an eerily quiet and hypnotically rotating road-safety PSA, the Utah Department of Transportation depicted a dead child lying in an overturned car. A dead kid. During the Super Bowl.”
The New York Times: After Risqué Years, Super Bowl Commercials Go Warm and Fuzzy
“ALMOST everyone seemed relieved that the first cold-weather Super Bowlplayed outdoors was not an ice bowl. As for the advertising extravaganza that took place during the game, it turned out to be a nice bowl.”
https://www.youtube.com/watch?v=zJahlKPCL9g
Mashable: This Stunning Apple Video Was Shot Entirely on iPhones
“Apple celebrated the 30th anniversary of the Macintosh computer with a characteristically hush-hush project.
On Jan. 24, the actual date of the anniversary, the brand used iPhones to shoot a short movie showing how people in 10 countries across five continents use Macs. Those uses range from dressmaking to engineering to deejaying.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Apple. Brilliant.
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GoDaddy! Pity they didn’t include the phone numbers for the guys in the ad…
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