Morning Update: best Halloween ads of 2016; Bud Light marketing shake-up begins; Dentsu to repay $2.3m

Ad Week: Check Out 2016’s Best Halloween Ads and Stunts From Brands and Agencies

Happy Halloween! Agencies and brands are always fond of scare tactics at this time of year. We’ve been tracking some of 2016’s better Halloween pranks—check them out below.


Ad Age: AB InBev Names New U.S. Marketing VP Amid Bud Light Decline

Anheuser-Busch InBev has installed a new leader for its U.S. marketing team amid continued struggles for its biggest and most important brand, Bud Light.

Marcel Marcondes, who had been the brewer’s global VP-marketing brands and growth development platforms, has been installed as the new VP-marketing overseeing the U.S. market, the brewer announced today. He replaces Jorn Socquet, who had held the job since early 2014.


The Drum: Dentsu to repay $2.3m after admitting advertising overcharges

Dentsu is set to pay back an estimated 230 million yen ($2.3 million) to clients after the agency uncovered a raft of discrepancies, including some cases where fees were charged and no internet advertising placement was made.

The Japanese ad agency’s client Toyota was the first to point out a discrepancy, sparking an investigation into transactions dating back to November 2012, according to Bloomberg.


Poynter: Native ads will provide 25% of ad revenues by 2018, says media association

Native advertising already accounts for 11% of ad revenues at news media companies, according to a new report, and will rise to 25% in 2018.

The study, done jointly by the International News Media Association and the Native Advertising Institute, is based of a survey of 156 publishers worldwide, most of them at newspaper companies.

Campaign Live: John Lewis taps Dougal Wilson for 2016 Christmas ad

Since Wilson directed ‘The Long Wait’ for Christmas 2011 the John Lewis Christmas ad has become a hotly awaited part of the holiday season. This year’s offering from Adam & Eve/DDB is expected to launch on November 10.

‘The Long Wait’ features a little boy who is excited for Christmas but at the end of the ad the viewer finds out he is looking forward to giving his parents a present – rather than receiving one from them.

Twitter building

Mumbrella Asia: Twitter to downsize in Hong Kong as ad sales staff transferred to Singapore regional HQ

Twitter is to scale down its Hong Kong operation less than two years after launching in the territory.

A number of staff are to relocate to regional hub Singapore as part of a global restructure by the struggling microblogging platform, according to a report from Hong Kong Free Press.


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