Billboard owners block race horse rescue charity’s efforts to place ads
A charity focused on rescuing racehorses says it has had access to outdoor advertising blocked almost completely by outdoor site owners – despite the efforts of media buyers, outdoor operators and the Outdoor Media Association.
The Coalition for the Protection of Racehorses says it has been forced to adopt guerrilla tactics this year after a last-ditch attempt to book a major billboard site in Melbourne during the Spring Racing Carnival fell short.
While outdoor operators worked to find a suitable site for the campaign and the site owner had agreed to the placement of the ad, the plan was scrapped after the site was deemed too expensive.
Elio Celotto, campaign director of CPR, told Mumbrella while TV and print remained open to accepting the coalition’s advertising, outdoor had become impossible to buy.
Coalition For a the Protection Of Racehorses are NOT A HORSE RESCUE CHARITY, they are an animal rights group who want racing banned, they do not spend one cent on the rescue of any horse anywhere, they spend thousands of dollars in donations on plastic horses, camera equipment, and posters and banners with incorrect “facts” on them, they wish to convince the public that the racing industry slaughters every horse they ever breed, when presented with actual facts and figures they block you from their Facebook page, they have no business erecting billboards with dead horses on them, the last one was removed because we created a Facebook page calling for it to be removed, we had over 7,000 supporters in less than 24 hours, many who have no involvement in the racing industry, but didn’t wish to see a dead horse on a 22 metre billboard on Citylink, the land owner got wind of the uproar, and it was removed the following day. They are not in any way shape or form a charity, they are the same as PETA except PETA don’t pretend they only want welfare reform in the industry.
Crystal, the horses are raced well before their joints have finished forming.
That’s why there are so many crippled ex-racehorses.
And the slow ones? If they’re not good movers (and most thoroughbreds aren’t really) or don’t show great potential for jumping, well…we know where they end up.
It’s not a humane business.
They’re well looked afted as racehorses. After their racing days are over, sadly that’s often not the case.
With several executives of OOH companies owning shares in race horses this no surprise