News

Morning Update: best Xmas ads so far; Clinton and Trump’s two final TVCs; how brands can close the marketing skills gap

Campaign Live: Christmas 2016 ads: the best so far

Energetic dancers, rainbow-coloured yetis, celebrities and Santa’s elves feature in the first crop of this year’s Christmas ads. Campaign rounds up the best ads from the season so far.

Ad Age: Trump and Clinton Face Off in Dueling Two-Minute TV Commercials on Eve of Election

Hillary Clinton and Donald Trump are facing off in unconventional media channels including Snapchat, but they’re also heading into Election Day with new two-minute TV ads for each side. The Clinton campaign’s spot slated for national TV on Monday night and the Trump effort’s targeted to key states. The Clinton ad, “Tomorrow,” was released online on Monday.
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The Drum: Guardian labs launches new notification system for US Presidential election

The Guardian’s US mobile innovation lab is launching a new mobile alerts system for the presidential election results that will, for the first time, deliver real time updates to mobile lock screens.

The updating alert will deliver instantaneous, up-to-the-minute results with the latest Associated Press election data, automatically loaded directly to lock screens for Guardian app users who sign up.thinkstockphotos-journalism

Poynter: Here’s (some of) the best political journalism of 2016

Before the tsunami of Election Day coverage begins, we at Poynter wanted to take a breath and celebrate some of the best political journalism done this year.

On Friday, we opened our online poll with a list of finalists chosen in-house and invited you to vote. More than 25,000 of you did, and many wrote in outstanding journalism that didn’t make our original list. The results are below, along with write-ups of the contenders.

digital-marketingMarketing Week: How brands can close the marketing skills gap

Brands need to address the missing skills in marketing departments by focusing on core abilities, offering training and adapting quickly to change.

The rise of personalised marketing and digital channels is ‘exacerbating skills gaps’ within the marketing profession, according to a new report by recruitment company Hays. The study suggests employers are falling into the trap of hiring junior staff with specific technical skills without considering the core skills that marketers need, such as budget management or strategic thinking.

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Mumbrella Asia: Marketing and procurement, when two worlds collide

High quality but expensive campaigns are often blocked by procurement officers looking to prevent marketing budgets from spiralling out of control, but it’s a false economy – warns David Morgan

I was recently asked, at a Mumbrella event, for my opinion on the role of ‘procurement’ within the marketing industry. I think I may have answered: “Where do we start?”

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