Morning Update: Bic apologises to women, Tinder gets touchy over Vanity Fair article

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Ad Week: Bic apologises for women’s ad that mostly just made women furious

Bic continues to have trouble talking to women.

The pen maker, which was the object of ridicule a few years ago for its absurd “Bic for Her” pens, failed spectacularly in South Africa this week, posting a tone-deaf ad on social media for national women’s day that drew swift criticism—and soon led to an apology.

The “Look Like a Girl” and “Think Like a Man” lines were both pretty infuriating, and the Internet reacted mercilessly to the brand’s misstep. Bic made things worse by trying to defend itself in one half-apology before deleting that (further angering people who’d commented on it) and posting a second apology.

The Guardian: The Tinder generation is real: app has online meltdown over Vanity Fair article

Tinder has reacted poorly to being heralded as the harbinger of the “dating apocalypse” in Vanity Fair magazine, going on a defensive rampage on social media.

The feature quoted a psychology professor who said “the impression that there are thousands or millions of potential mates” created by Tinder and other dating apps encouraged men to pursue “a short-term mating strategy”, leading to unstable relationships and a rise in divorce rates.

Ad Age: Marketers: Stop advertising on private sites

Dear Major Brands,

Please stop advertising on pirate websites that profit from stolen creative works. They harm individual creatives and contribute nothing to the creative economy. It’s bad for our business, your brand and audiences.

Thank you, The Creative Community

As a young girl growing up in a small Ohio town, I was inspired by my early heroine, Della Street, the fictional secretary on TV’s “Perry Mason.” She didn’t suffer fools and brilliantly followed case leads to help her boss bring bad guys to justice and clear the names of the good guys.

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Creativity Online: Introducing your new breakfast of champions: Wheaties beer 

The Breakfast of Champions is getting its buzz on.

Wheaties, usually known for its marketing around sports stars, has partnered with a craft brewer to sell a beer called HefeWheaties.

The beer will be made by the Fulton brewery in Minneapolis and sold in Minnesota’s Twin Cities market for a limited time, according to Wheaties-owner General Mills, which is also based in Minneapolis.


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