Morning update: Brand asks people to literally watch paint dry; Sexist beer ads need rethink

Mumbrella Asia: Lipton claims to master the art of Teh Tarik with 3-in-1 instant milk tea

In a new film by Creative Juice\TBWA for Lipton’s 3-in-1 instant tea, the Unilever-owned brand pits itself against Teh Tarik, the hot milk tea served in kopi tiams in Malaysia.

The video is supported by print, below-the-line, social and activation.

“We had fun shooting this quirky Wes Anderson inspired film amidst copious amounts of tea,” said VJ Anand, ECD at Creative Juice Kuala Lumpur.

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Ad Week: Glidden literally asks people to watch paint dry on Periscope

Is this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant?

Around noon ET today, paint brand Glidden opened a Periscope account, showing the world a guy in a white T-shirt painting a wall dark blue. Now, it’s encouraging people to tune in to the social video app to watch it … dry. As of 3 p.m., about 85 people are watching the live stream.

It’s part of a promotion dubbed #WatchingPaintDry on Twitter. When folks tweet the hashtag, Glidden is responding in real-time with free gallons of paint. It also will pick one lucky paint enthusiast to win a $3,000 Visa gift card.

The Guardian: Sexist beer ads: why it’s time for a cold, hard re-think

Ads selling beer are well known for portraying men “escaping” their wives to enjoy a refreshing pint, or for objectifying women as their main selling point.

The Campaign for Real Ale recently came under fire for distributing leaflets featuring corset-clad models.

Meanwhile, sexist beer names abound, from British beers such as BrewDog’s Trashy Blonde, Celtic Marches’ Slack Alice, York Brewery’s Naughty Noelle and Hornbeam Brewery’s Knicker-Mocha-Muffdive to US brews such as Bare Ass Blonde, Tramp Stamp, Leg Spreader and Psychotic Blonde. They are often matched by explicit and misogynistic pump-clip images.

Brand Republic: Heinz kicks off Euro creative review

Heinz is reviewing its European creative account, spelling an end to Abbott Mead Vickers BBDO’s eight-0year reign as the brand’s agency of record.

Haystack is handling the review and has sent RFIs to agencies.

The brief is for a shop to create brand campaigns for Heinz across the UK and Europe.

AMV has been the incumbent on the business since 2007, when it won a contest against Bartle Bogle Hegarty, Lowe and Partners and Grey. It is thought that the agency is unlikely to repitch.


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