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Creativity Online: Burger King Brings a Flame-Grilled Twist to the Ugly Christmas Sweater

Burger King is all about its patties being flame-grilled – an idea that, with some agency ingenuity, has found its way onto an ugly Christmas sweater.

Burger King France and Paris-based agency Buzzman teamed with a French hipster apparel portal, Rad.co, and emblazoned a tacky holiday sweater with a fireplace motif. You’re supposed to fire up your smartphone with a video of flames, and when you slip it into a pocket on your belly, it looks like there’s a holiday fire roaring away in a fireplace.