Morning Update: Cannabis in a bottle, the TVC; things PRs hate about journos; BBC war plans left wives in the cold

Suzan Ryan

July 25, 2016 8:45

https://youtu.be/8KxMkOn2kqI

Creativity Online: This Ridiculously Funny Music Video Is a Commercial for a Cannabis Tonic

Washington-based Mirth Provisions has debuted what it’s billing to be the first-ever commercial for a marijuana edible, a hilarious music video showing partiers under the influence of the various varieties of the company’s “Legal” brand tonics.

The four tonics — Lemon Ginger (Indica), Pomegranate (Sativa), Rainier Cherry (Hybrid) and Cranberry (CBD), are strain-specific, with formulations that pair the marijuanas’ particular cannabinoids with fruit terpenes to enhance effect of the cannabis in each variety of the drink.

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Suzan Ryan

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