Filings at Companies House show Ascential Group, which was known as Top Right Group until last month, set up a public limited company called Trident Floatco on 4 January.
Trident Floatco renamed itself Ascential plc one day later and obtained a trading certificate for a public company – an administrative requirement for any business that wants to make shares available to the public.
Morning Update: Cannes Lions to float?; Milk ad turns tribute to Motorhead frontman Lemmy; Awards show disqualifies two Dentsu winners
The Guardian: Mötorhead’s Lemmy stars in milk ad released weeks after his death
Motörhead frontman Ian “Lemmy” Kilmister is posthumously starring in an ad promoting milk filmed less than a month before he died.
Kilmister, who died on 28 December and will have his funeral live-streamed on 9 January, features in the ad which can be seen on YouTube and Vimeo.
Hasan & Partners, the marketing agency that created the 40-second film for Finnish dairy giant Valio, said that the “Lemmy tribute” film had been “well received” by the frontman’s management.
Mumbrella Asia: Malaysia 4As disqualifies two Dentsu Utama Kancils winners for plagiarism, agency resigns from industry association in protest
The same is true of “Cross River Gorilla”, an anti-poaching campaign for World Wildlife Fund in Indonesia by Dentsu Utama that bears similarities to the work of a British design student, the 4As determined.
The owner of Cannes Lions has taken a step towards a possible £1 billion London stock market flotation after filing documents this week to become a publicly listed company, Campaign can reveal.
On Thursday afternoon, two U.S. federal marshals showed up at the Consumer Electronics Show to conduct a raid. As a crowd gathered, the marshals packed up a one-wheeled skateboard on display at a Chinese company’s booth, as well as a sign and fliers promoting the product, and carried them away. It quickly became clear this wasn’t the usual CES publicity stunt. Staffers for the company, Changzhou First International Trade Co., were stunned.
Until that moment, Changzhou First International Trade was having a successful day. It wasn’t the only discount electronic skateboard dealer around, but passersby seemed taken by the design of its product, the Trotter. Instead of a board with a wheel on either end, like the popular hoverboards seen around the show, the Trotter looks like a seesaw with one big wheel in the middle. One man with a microphone and a camera stopped to take some footage; another quizzed employees about how fast the thing could go. The booth’s staff had trouble answering even basic questions in English, but they did their best.
AdWeek: Super Bowl Ad Tracker: Everything We Know About 2016’s Commercials
Welome to Adweek’s Super Bowl Ad Tracker for 2016, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.
Leading up to game day on Feb. 7, CBS is reportedly holding back a handful of 30-second spots, priced “north of $5 million a spot,” for brands hoping to make a late entrance into the Big Game. Overall, ad prices for this year’s game have been up about 11 percent compared to 2015.
Take a look below at all the news, organized by category. As game day approaches, we will continue to update the tracker and include the official ads and previews as they roll out, so be sure to check back regularly.
Digiday: RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola).
Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year. Lenovo, its Chinese parent company that bought it from Google two years ago, said at CES last night that it’s eliminating the well-known name in favor of its own branding.
While the full name will disappear, Lenovo plans to use “Moto by Lenovo” on its expensive models and “Vibe” name on its budget devices, marking an end of an era where Motorola phones were pervasive in people’s hands and everywhere in pop culture.
