Morning Update: Carlsberg creates billboard that gives out free beer
AdWeek: Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer
If you thought Coke Zero’s drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.
The Danish brewer, with help from ad agency Fold7 and design company Mission Media, unveiled a beer-dispensing billboard at The Old Truman Brewery on Brick Lane in London. The billboard was emblazone with the headline, “Probably the best poster in the world.” The brand was on hand to monitor the drinkers, making sure no one was under 18.
https://www.youtube.com/watch?v=uppJw44LXhs
Creativity-Online: ‘Homeland’ Actor David Harewood Turns White for Campaign Urging Blacks to Vote
“Homeland” actor David Harewood is one of four black celebrities to “turn white” in an outdoor campaign for Operation Black Vote, an organization dedicated to encouraging the African British and Asian British communities to vote. Ahead of the U.K. general election on May 7, iconic photographer Rankin captured Harewood, plus rapper Tine Tempah, soccer star Sol Campbell and Paralympic athlete Ade Adepitan, with their skin whitened by makeup. Created by Saatchi & Saatchi London, the posters each carry the strapline: “If you don’t register to vote, you’re taking the colour out of Britain.”
AdAge: What a YouTube Celeb Pulls In
Many of the online series that ape TV’s conventions struggle to deliver on their ambitions: They rise to advertisers’ attention during elaborate NewFronts presentations, only to fall from sight, unmissed, a year or two later.
But the web’s original engine of video, a corps of professional-amateur hybrids that relentlessly posts makeup tutorials or cooking demonstrations, continues to hum along just below the radar. These videos don’t look like prime-time TV or pull in prime-time-sized ad dollars, but they still provide consistent footholds for marketers and collect a tidy revenue stream for what are usually very low costs.
Campaign: BBDO and OMD scoop global Bacardi task
Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD. BBDO will be responsible for the strategy and creative work on all Bacardi’s major brands, while OMD will lead the media planning and buying across social and digital, as well as traditional, platforms.
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Would love to see Reschs do that here!
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A beer billboard? All I see is a fancy water dispenser…
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