News

Nimble Money continue rabbit-fronted campaign despite pulling another ad in January

Nimble Money has unveiled the latest spot in its rabbit-fronted campaign, this time showing how its short-term loan service can be used to pay for emergencies such as plumbing problem.

The campaign, created by McCann Melbourne, shows a woman being rescued by its rabbit character after a man who claims he knows how to fix her plumbing makes a hash of the job.

It follows on from Nimble Money pulling an ad where a man admits he has forgotten to pay the gas bill after it was criticised for exploiting people in financial hardship.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.