Nimble Money continue rabbit-fronted campaign despite pulling another ad in January
Nimble Money has unveiled the latest spot in its rabbit-fronted campaign, this time showing how its short-term loan service can be used to pay for emergencies such as plumbing problem.
The campaign, created by McCann Melbourne, shows a woman being rescued by its rabbit character after a man who claims he knows how to fix her plumbing makes a hash of the job.
It follows on from Nimble Money pulling an ad where a man admits he has forgotten to pay the gas bill after it was criticised for exploiting people in financial hardship.
I’m certainly no expert on the process, however this John Oliver Last Week Tonight segment was quite eye opening and alarming … yes I know we aren’t the US but…
https://www.youtube.com/watch?v=PDylgzybWAw
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4 Corners went after this mob a couple of weeks ago. “The whole business model relies on trapping people in debt. You get the first loan and you get the second loan and you get the third loan to pay off the second loan.” – Financial Advisor
http://www.abc.net.au/4corners.....205225.htm
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If you need money fast, just NImble it and move out.
Of your house.
On to the street.
Sell the Big Issue.
Or yourself.
Just do what the funny rabbit says.
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