Morning Update: Top Gear names Clarkson replacement; Twitter unleashes autoplay video; 21st Century confirms Murdoch to step down
BBC: Chris Evans to be new Top Gear presenter
TV and radio personality Chris Evans will replace Jeremy Clarkson as the lead presenter of an all-new Top Gear line-up, the BBC has announced.
Evans said he was “thrilled” to get the job, describing the motoring show as his “favourite programme of all time”.
“I promise I will do everything I possibly can to respect what has gone on before and take the show forward,” he added.
AdWeek: Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become a standard format in social media and one that is supported by advertisers, who like the fact that their content makes more of an impact.
The company says it has taken a hard stance in one important area that could give it an advantage over rivals in social video: viewability standards. It is promising only to charge on video ads that have been seen 100 percent in full view of the user.
AdAge: P&G Deal Would More Than Double Coty Business and U.S. Ad Spending
Coty appears to be the winning bidder for beauty brands being divested by Procter & Gamble Co. in the biggest remaining piece of the company’s plan to shed 100 slower-growing or non-strategic brands, though no deal has been finalized.
The New York Post reportedthat Coty has won bidding with an offer valued at up to $12 billion for three chunks of the beauty business P&G is divesting, though the deal may not close for weeks as the two sides arrange for a tax-free spin-merge transaction similar to what P&G has used to divest such brands as Folgers.
The deal would represent around half the roughly $11.5 billion in sales P&G Chief Financial Officer Jon Moeller said in February the company plans to shed as part of its brand culling. Given that P&G already has announced plans to divest or spin off brands with around $6 billion in sales, it could largely complete the process. Spokespeople for Coty and P&G declined to comment. Bloomberg reported Henkel had dropped out of the bidding, and a Henkel spokesperson declined to comment.
The New York Times: 21st Century Fox Announces New Murdoch Roles
The media conglomerate 21st Century Fox announced on Tuesday thatRupert Murdoch’s two sons would assume new leadership roles in the company, continuing the elder Mr. Murdoch’s plans to keep control of the company in his family.
The appointments had been telegraphed to investors and analysts for months, and were widely reported last week in advance of a company board meeting Tuesday morning.
James Murdoch, 42, will become chief executive at 21st Century Fox, succeeding his father, while Lachlan Murdoch, 43, will be executive co-chairman. The entertainment company includes cable and broadcast television networks, film studios and satellite companies.
Mashable: Powerful Google video shows a woman’s joy as she becomes a man
A new ad for Google’s business services shows the uplifting, emotional path of a woman who has transitioned to become a man and is working hard at the gym to build a new body.
The touching spot, which runs for over two and a half minutes, was produced in honor of Pride Month and appears to be the first ad from a big company that puts the process of gender transition front and center.
The spot tells the story of a transgender man named Jake, who flips through pictures of the smiling little girl he used to be and talks of a childhood uncomfortable in his own skin. In the ad, which features Kansas City’s City Gym, Jake is among many other transgender men who bonded during their transition as they worked to build the muscles that they always wanted.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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