Morning update: Cosby accusers grace mag front cover, new Vice channel for women
Creativity Online: NY mag puts 35 Cosby accusers on its front cover – and fights to get story out
New York Magazine made a bold statement by putting 35 of the women who have accused Bill Cosby of sexual assault on its July 27, 2015 cover, but it’s been fighting hard to get the story out after an unexpected snag.
The story, “Cosby: The Women — An Unwelcome Sisterhood,” gathers testimony from 35 of the women who have accused the famous actor of sexual assault and also compiles their portraits, shot by photographer Amanda Demme, into a single powerful image showing just how far the allegations against Mr. Cosby extend.
Ad Age: See Vice’s globe-spanning preview for Broadly, its new channel for women
Vice has just released a promo for Broadly, the ascendant media company’s new women-focused channel to debut on Aug. 3. From the looks of the video, it seems Broadly, through female correspondents, will be tackling news with the same unfiltered approach of its parent.
Subjects teased include an all-female village in Kenya, Spain’s sex supermarket, the last lesbian bars and, in Japan, a phallus festival juxtaposed with a national ban on “vagina art.”
Broadly’s description on YouTube reads, “For women who know their place. Sex, politics, culture, witchcraft. Women’s news you thought would exist by now.”
https://www.youtube.com/watch?v=eLMky5IKwAA
Campaign: Gio Compario returns for Cocompare.com ad
Gio Compario, Gocompare.com’s much-maligned opera singing mascot, returned to TV advertising last night.
The new ad, which was created by Chris and Siân Wilkins, debuted on ITV during an episode of Surprise Surprise on 26 July.
According to a spokesman for GoCompare.com, the ad reached 8.7 million people on its debut and will be backed by a multi-channel campaign, which includes outdoor and digital advertising.
The spot shows Gio Compario performing a slowed-down version of GoCompare.com’s theme song with the Prague Philharmonic Orchestra to a packed theatre.
Entrepreneur.com: Google admits defeat and guts a key part of Google+
Google’s been slowly dismantling its struggling social network Google+ for months, and executive Bradley Horowitz just announced another big change: You’ll no longer need a Google+ account to use YouTube or any other Google sites.
Essentially, Google’s admitting the defeat of one of its original goal of using Google+ to give users one identity across all of its services.
People had long been skeptical of Google’s mandatory integration of its social network, feeling like it mainly functioned to help Google get more information on users for ads purposes.
Marketing magazine: From Mad Men to sad men: Is the client/agency relationship in crisis?
A new IPO report seemed to suggest so, with the clients involved having almost nothing good to say about agencies – and vice versa.
Early in 2015, the IPA Client Relationship Group commissioned Hall & Partners to explore the state of the client/agency relationship.
This was in response to anecdotal feedback that suggested the relationship might be troubled. The Marketing Society kindly agreed to sponsor the effort, as it recognised the issue and the importance of understanding it further.
