News

Morning Update: CBS reboots MacGyver; Android wear 2.0; Snapchat readies algorithm; Robin Wright fights for equal pay

Ad Age: See the ‘Star Trek’ Teaser Plus Trailers for ‘MacGyver’ and Other New CBS Shows

CBS on Wednesday announced a lineup for the 2016-17 TV season that includes eight sitcoms, a reboot of the old ABC series “MacGyver” and a new take on the movie “Training Day.” Watch previews below (plus a teaser for CBS’s planned streaming-only new “Star Trek” series), then check out what’s coming from NBC, ABC and Fox.

The Verge: A first look at Android Wear 2.0

One of the surprise announcements from Google’s keynote session at I / O this year was Android Wear 2.0. Wear 2.0 is a major update to the platform — the biggest update yet, according to the company — and is designed to make Android Wear devices more functional and independent than they’ve ever been before.

 

snapchat iconDigiday: Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources.

Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an algorithm, Snapchat would act as curator of content from publishers and, especially, brands, according to sources.

Time masthead

Digiday: How Time reversed 10 years of revenue declines

The Guardian: Sun editor defends ‘Queen backs Brexit’ headline as watchdog rules it inaccurate

The editor of the Sun has insisted that the Queen “strongly” believes the UK should leave the EU, despite a ruling by the press watchdog that his paper’s “Queen backs Brexit” headline was inaccurate.

Tony Gallagher maintained that the paper had not made a mistake despite a ruling by the Independent Press Standards Organisation that the headline was “significantly misleading”.

1950's TV commercial thinkstock

AdWeek: ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster their contention that viewers are either abandoning broadcast for digital video on sites like Facebook/YouTube—or they’re not.

But a new ABC study, which analysed marketing spend and return on investment over three years, makes the strongest case yet to advertisers and buyers—and their budgets—that digital can’t match the long-term ROI benefits of advertising on linear TV and its related platforms.

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.