Morning Update: Top 10 Droga campaigns; Wild Turkey names Matthew McConaughey creative director
Ad Week: David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business
One of the agency’s very first projects in 2006 set the tone for the bold and breakthrough work that would come from Droga5 over the next 10 years.
Fashion designer Marc Ecko approached the shop, looking for an idea that would give the brand, inspired by graffiti culture, a bit more street cred. The idea? Rent a 747 anonymously, get it inside Andrews Air Force Base and spray paint the side of it with graffiti while capturing it all on tape.
Ad Age: Matthew McConaughey Is Wild Turkey’s New ‘Creative Director’
Wild Turkey announced that Matthew McConaughey has inked a multi-year deal to become the bourbon brand’s creative director.
As part the gig, Mr. McConaughey will “serve as the chief storyteller for Wild Turkey both behind the camera and in front of it, reintroducing the world to the legendary bourbon brand,” the Gruppo Campari-owned brand stated. 
The debate about diversity in marketing is far from over. That’s the clear message from the dramatic events that unfolded at Publicis Groupe over the weekend. On Saturday Kevin Roberts, the chairman of Saatchi & Saatchi and famed author and speaker, gave a blistering interview with Lara O’Reilly from Business Insider.
Ad Age: You Lost a Longstanding Client. Now What?
Longtime agency-client relationships end for a number of reasons – among them new management at the client, slipping sales or a need for new capabilities. But depending on how it’s handled, the loss of a marquee account can send shockwaves through an agency, with the potential to damage the shop’s reputation or spur the loss of talent.
topics
David Droga
Kevin Roberts
Mark Ritson
matthew mccon
rock the vote
Werner Herzog
wild turkey
Wunderman
