Morning Update: DDB chief designs for Clinton; when brands blow up; Facebook’s ‘fake news’; Google reveals Fact Check
Ad Week: Leaked Email Shows What Wendy Clark Wanted in Hillary Clinton’s Campaign Logo
“We want to create a visual representation for Secretary Clinton that is equally as compelling, interesting, exciting and inviting as Obama’s mark was eight years ago.”
That’s what DDB North America CEO Wendy Clark wrote to Hillary Clinton’s top strategist, Joel Benenson, nearly two years ago. And the exchange ultimately led to the creation of the logo that’s now the visual identity of the entire Clinton campaign.
Ad Age: How Pampers Battled Diaper Debacle
EDITOR’S NOTE: As Samsung in 2016 struggles to handle a spreading crisis over the safety of its products, it’s worth recalling how another major marketer approached a brand emergency of its own in the spring of 2010. Ad Age covered Procter & Gamble’s response when rumours spread about its new Dry Max Pampers. The U.S. Consumer Product Safety Commission said later that year that its review of nearly 4,700 reported incidents found no link to the product.
The Washington Post: Facebook has repeatedly trended fake news since firing its human editors
The Intersect ran an experiment a few weeks ago: During the work day, we’d check in with Facebook each hour, on the hour, and record which topics were trending for us on the platform.
The Megyn Kelly incident was supposed to be an anomaly. An unfortunate one-off. A bit of (very public, embarrassing) bad luck. But in the six weeks since Facebook revamped its Trending system — and a hoax about the Fox News Channel star subsequently trended — the site has repeatedly promoted news stories that are actually works of fiction.
Poynter: Google News now has a Fact Check tag
Google announced today that it will flag fact-checking articles in Google News. A search for news about Donald Trump, for example, yields the following results:
The links tagged as “fact checks” are from websites that apply a corresponding label to their code, ClaimReview markup. Google will also flag fact-checking content from “sites that follow the commonly accepted criteria for fact checks,” though these too will need to use the ClaimReview mark-up.
