Asian market lacks business opportunities for independent agencies, says agency boss
Australia’s independent agencies may be looking to expand overseas, but there’s little business in the Asian market and they may struggle, reveals Simon Bookallil, CEO at Bashful agency.
Simon Bookallil, CEO at Bashful, speaking at SAGE on October 12.
Speaking on a panel at the Secrets of Agency Excellence conference (SAGE) on October 12, Bookallil said while Bashful will move into the Asian market, he doesn’t believe there are many business opportunities.
“I have to say having been to the Asian market many times, I know that people jump into Singapore and Hong Kong and various markets. I don’t actually think there’s a lot of business there,” Bookallil said.
