Morning Update: Diamond industry back with new campaign; Facebook’s new VR web browser; how to buy the perfect bra
https://youtu.be/V1bJ_OXOeUU
The development of the new brand campaign Real Is Rare is the result of more than six months of field research and development by Mother and research firm The Sound Market Research, which interviewed young people across the United States.
The resulting ads serve as intimate, impressionistic portraits of two relationships at pivotal moments. In keeping with the campaign’s premise, both of these romances follow non-traditional trajectories.
