Morning Update: Diamond industry back with new campaign; Facebook’s new VR web browser; how to buy the perfect bra

Ad Week: The Diamond Industry’s First Campaign in 5 Years Encourages Millennials to Make a ‘Real’ Commitment

The development of the new brand campaign Real Is Rare is the result of more than six months of field research and development by Mother and research firm The Sound Market Research, which interviewed young people across the United States.

The resulting ads serve as intimate, impressionistic portraits of two relationships at pivotal moments. In keeping with the campaign’s premise, both of these romances follow non-traditional trajectories.


Ad Age: What Brands Should Know About Facebook’s New Virtual Reality Web Browser

Marketers are already jumping into Carmel, the new virtual reality web browser that Facebook showed off at its Oculus Connect conference on Thursday.

Ford has developed VR and 360-degree video stories that take viewers inside world-famous races. That fits the style of storytelling that many brands have latched onto to enter VR.

Mumbrella Asia: Sabina invites busty Thai women to find their perfect match in series by GREYnJ United

GREYnJ United has launched a follow-up campaign for Sabina to show off the bra brand’s product range. The first film in a series introduces the different varieties, and invites the viewer to interact with the film. In the film for the Sabina Perfect bra 4000, ladies walk in on an occupied changing room.

Campaign Live: Marketers could force agencies to improve diversity

UK agencies could be forced to put their money where their mouth is when it comes to ethnic and gender diversity, as the industry shifts towards transparency.

US brands Verizon, HP and General Mills have shunted the diversity debate forward by demanding better representation, specifically of women and ethnic minorities, at their agencies. Many in the industry have applauded the move as a concrete development in an area often dominated by platitudes.


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