Morning Update: Dogs sing for a cure; Katie Couric close to deal to create Yahoo news; Sean Bean stars in Make-A-Wish ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Dogs Sing for a Cure in Canadian Campaign Against Animal Cancer

“Dogs “sing” a “We Are the World”-esque power ballad in this ad for Pet Trust, a Canadian organization that’s trying to end animal cancer as we know it.”

Business Insider: TV Is Dying, And Here Are The Stats From The US That Prove It

“The TV business is having its worst year ever.

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.”

Fast Company: British Airways digital billboards know when a plane is flying overhead

“British Airways has unveiled an assortment of “interactive” digital billboards that change when planes fly overhead. A child on the billboard stands up and points at aircrafts as they pass, while the screen displays information about the aircraft, like what kind of plane it is and where it’s coming from.”

AdAge: Katie Couric Said Near Deal to Create Yahoo News Reports

“Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks.”

Mashable: The Future of Facebook Ad Revenue: Small Businesses

“It’s a safe bet that Facebook will see even higher revenue growth in the upcoming quarter — the holidays always produce great ad revenue — but that’s not the only reason to be optimistic about Facebook’s future revenue stream.”

The Guardian: Doctor Who: The Day of the Doctor – review

“Cancel all weekend plans, they said. Mark it in your diaries, they cried. For the day is nigh. “Our future depends on one single moment of one impossible day, the day I’ve been running from all my life. The day of the Doctor.” The long-awaited, heavily hyped 50th anniversary of a peculiarly British phenomenon with 77 million viewers worldwide and the highest Audience Appreciation Index of any TV drama in the UK.”

The Huffington Post: James Murdoch Reportedly Lined Up For Directorship At VICE Media

“VICE, that principled and occasionally self-righteous media outlet, is reportedly lining up a new director – James Murdoch, erstwhile antagonist of the phone hacking scandal.”

AdWeek: Sean Bean Stars in (and Survives!) a Charming Make-A-Wish Ad

Considering that Sean Bean can barely make a walk-on cameo without his character being butchered, it’s pretty impressive how much he can survive in his newest U.K. ad appearance.

Dinosaurs firing laser beams, pirates, explosive baked goods—just about everything is out to get the British actor in this spot for Fairy dish soap and the Make-A-Wish Foundation.


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