News

Morning Update: Dollar Beard Club; Twitter shares tumble; Droga’s Lemonade powered car

AdWeek: Ad of the Day: Dollar Beard Club Is Like Dollar Shave Club, Just a Whole Lot Hairier

The sensationally shaggy spots for Dollar Beard Club ooze boastful bro attitude thicker than a Brooklyn hipster’s facial hair. The company, which is 100 percent real, provides members with low-cost monthly shipments of balms, waxes, shampoos and oils—everything guys need to make their whiskers more wondrous.

Using the sharp humor of Dollar Shave Club’s viral videos for inspiration, Beard Club’s fuzz-faced co-founder and frontman, Chris Stoikos, pulls no punches during his parodic pitch. In fact, he physically assaults any dude caught shaving in his immediate vicinity, proclaiming that Beard Club members “sure as hell won’t be receiving any fucking razors from us to demolish your manhood.”

 

Creativity: Toyota Powers a Car With Lemonade in New ‘Fueled by Everything’ Film

Toyota and Droga5 have already proved that bull caca can power a car, and now they’re showing how lemonade can fuel one too, in the latest film for the brand’s hydrogen fuel cell vehicle, the Mirai.

A new video hosted by comedian and actress Nikki Glaser shows how countless wasted pitchers of lemonade that kids are hawking around the country could actually serve a better purpose as energy for the Mirai. Directed by JJ Adler, the video launched today, which also happens to be National Lemonade Day.

The Guardian: Twitter shares crash to below initial market price

Twitter shares have crashed below the price they originally sold for as investors grow increasingly concerned that the service won’t be be able to become a mainstream platform like Facebook.

Shares in the company, which have soared as high as $69 a share, fell 6% on Thursday to below the $26 initial public offer (IPO) price when Twitter floated in November 2013. It means the company’s market value has collapsed from a high of $41.5bn to just $17.6bn on Thursday.

Twitter has been under intense pressure for the last few weeks after Jack Dorsey, co-founder and interim chief executive officer, said the company’s recent performance had been unacceptable and it would take a long time to turn round the slowdown in user growth.

Mumbrella Asia: 7 curiously watchable videos of Singaporeans queuing

In Singapore, people standing around waiting for something to happen is news.

Type the word ‘queuing’ into the Straits Times’ YouTube channel search box and there are literally hundreds of results.

Singaporeans are probably the world’s greatest queuers, and Singapore’s mainstream media are probably the world’s most prolific recorders of queuing behaviour.

Campaign: JWT wins KPMG’s global creative account

KPMG, one of the world’s ‘big four’ accounting firms, has appointed J. Walter Thompson as its global creative agency after a competitive pitch that involved all four major holding companies.

 

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