Morning Update: Dove disses female athletes’ looks; Guardian cuts 268 jobs; Asos replies with rap
Ad Week: Dove’s New Billboards Criticize the Way the Media Discusses Female Athletes’ Looks
When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to Dove’s latest campaign.
In the next evolution of its “My Beauty, My Say” effort, the brand has partnered with former gymnast Shawn Johnson to call out this behavior and encourage the public to challenge the media to do better.
Dove’s, so called, calling out of this behaviour, seems more to me like a grandstanding, designed to draw attention to the product.
The comments referenced, are all cheap and low sexual ( maybe even sexist) comments. they have nothing, let me say it again: They have nothing whatsoever to do with comments upon beauty.
Athletics and sport in general has to do with fitness and youth, this means that young men and women who are in top performance form, will generally look physically wonderful.
I am a devoted follower of The Hockeyroos, who in match trim, are among the most beautiful collection of women on the planet, they also play world class sport and win many accolades for their great skill.
Comment upon beauty is not necessarily the concern of the athlete, male or female; as usual, beauty is in the eye of the beholder, long may it be so, and long may we delight in it. Cheap sexist shots are the coin of worthless rabble.