Floodgates will open if AOC doesn’t win Telstra ‘Go to Rio’ case, warns media lawyer

July 28, 2016 5:29

A senior media lawyer has warned the Australian Olympic Committee (AOC) must win its case against Telstra over its ‘Go to Rio’ Olympic app ad or risk seeing the “floodgates” open to ambush marketers.

Speaking at the Mumbrella Sports Marketing Summit, Stephen von Muenster, principal of media law firm von Muenster solicitors, told the room that the case was a must win for the AOC and that the goal of the AOC was to have a “chilling effect” on those who might seek to use ambush marketing during the upcoming Rio 2016 Olympics.

“The AOC are putting a test case out there, with a big brand who used to be, but is not now a sponsor. If it goes against the AOC it may open the floodgates for ambushers to get out there and be more bold,” said von Muenster.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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