Morning Update: Duracell heats bus shelter; CBS signs up ‘Big Bang’ for three more years

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Duracell Bus Shelter in Montreal Heats Up When Everyone Holds Hands

“Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop.

Cossette’s “Moments of Warmth” campaign for Duracell had public-transport patrons in chilly Montreal join hands to complete a circuit and activate heaters in a branded bus shelter. I suppose this marketing approach has positives and negatives. (Such battery puns fall into the latter category.) On the one hand, it’s not as touching as that Norwegian “Would you share you coat with a freezing child at a bus stop?” stunt. And having the subjects kiss would’ve provided more sparks.”

The Guardian: Rebekah Brooks denies giving evidence from ‘prepared script’

“Rebekah Brooks has denied giving evidence from a “carefully presented and prepared script” as prosecutors ended their cross-examination of the former News International chief executive in the phone-hacking trial.

It was put to her that she had a “meteoric rise” through News International from the day she joined as a researcher in 1988 to the day she became chief executive in 2009 and it was impossible that she knew so little about the charges against her.”

Mumbrella Asia: Malaysian media hits out at Australian current affairs show’s MH370 story for ‘bad journalism’

“A number of Malaysian journalists have hit out at a Australian current affairs for a segment featuring two teenage girls who raised questions about the cockpit behaviour of two Malaysia Airlines pilots, one of whom was on board the missing MH370 flight.

On the A Current Affair show, the two Australian girls described spending time in the cockpit with the pilots some weeks ago as “a bit sleazy” and said that the two men – one of whom was allegedly First Officer Fariq Abdul Hamid, who was on board MH370 – were smoking during the flight.”

The New York Times: CBS Signs Up ‘Big Bang’ for Three More Years

“How important is “The Big Bang Theory” to CBS? Important enough for the network to step up to an unusual order for three more seasons of what is now by far the biggest hit on network television.

CBS on Wednesday announced the deal to extend “Big Bang” through the 2016-17 television season. This is the second consecutive three-year renewal for the sitcom, signaling that CBS is confident the comedy will be able to sustain its hit status for a 10-year run.”

The Guardian: Marlboro marketing campaign aimed at young people, anti-tobacco report says

“An advert in Switzerland shows a barefoot young woman on a high parapet overlooking a city as the sun sets. “A Maybe never reached the top”, says the caption.

“Maybe never wrote a song”, runs the caption on another billboard in Germany, beside the picture of a laughing young woman performer, hair dishevelled, cigarette in hand. Other posters show young men riding stunt bikes and motorbikes.”

AdWeek: PETA Sues San Diego Airport for Rejecting Anti-SeaWorld Ad

“Claiming that its anti-SeaWorld billboard was wrongfully rejected for display, PETA is suing the San Diego Airport Authority with backing from the ACLU.

The billboard pairs actress Kathy Najimy’s face with the message: “Welcome to San Diego! If you love animals like I do, please avoid SeaWorld.” It’s part of an ongoing campaign against the marine park chain, whose critics have been whipped into a frenzy since the debut of the hard-hitting documentary Blackfish about the park’s alleged mistreatment of orcas. “

Campaign Middle East: Ogilvy & Mather takes majority stake in Memac Ogilvy

“WPP’s Ogilvy & Mather has taken a majority stake in Memac Ogilvy following protracted negotiations.

The exact percentage of the Beirut-headquartered regional network now owned by Ogilvy & Mather has not been disclosed, but a tie-up with Ogilvy & Mather in 1998 had originally led to WPP owning 40 per cent of the company.

Speaking of the deal, Miles Young, worldwide chairman and CEO of Ogilvy & Mather, who is currently in Dubai, said: “For nearly 30 years, we have enjoyed a long, creative and successful relationship with Memac Ogilvy. In that time Eddie has built a fabulous agency which is doing leading-edge work for many local, regional and international brands. The Middle East and North Africa are areas of unique opportunity in the marketing communications business; this is the right time for us to recognise that, and jointly and aggressively execute our plans to build the network here.””


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