Morning Update: Duracell taps Star Wars; FHM is back; write an essay to own a newspaper; why open plan offices are a bad idea

Suzan Ryan

October 19, 2016 8:37

https://youtu.be/iA7xYeiWg54

Ad Week: Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital

A long time ago, in a hospital far, far away …

Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead of that film’s release in December. The 60-second spot plays off Duracell’s holiday donation of 1 million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide.

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Suzan Ryan

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