Morning Update: Durex release app that lets users interact with TV ad

Campaign: Durex “explore” by Havas Worldwide London

Durex is releasing an app that lets users interact with its latest TV ad. Havas Worldwide London created the campaign, which promotes Durex’s first e-commerce website in the UK. The TV spot shows a courier travelling to deliver a package of Durex products and hints at lewd situations happening behind closed doors. Users who download the app can point their phones at the screen when the ad is airing to see what is happening out of shot. It was written by Joe Williams, art directed by Andy Preston and directed by Misko Iho through Love. TMW Unlimited was the digital and social agency on the account.

The New York Times: How to Build an Empire, the Netflix Way

In the first episode of “Marco Polo,” Netflix’s coming original series, the Mongolian emperor Kublai Khan sits on a throne in his gilded palace and plots the future conquests of his growing empire.

One adviser questions whether the ruler desires to be emperor of Mongolia or emperor of China. Khan rises from his throne, draws his sword and roars: “Emperor of China? Emperor of Mongolia? I want to be emperor of the world!”

Campaign: Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

The appointment comes just 18 months after Burger King appointed Starcom to its pan-European media business. Starcom re-pitched for the business in a review, which also involved Initiative and Group M.

Brand Republic: Monty beats the bear in battle of John Lewis ads

John Lewis’ 2014 Christmas ad is more compelling than the retailer’s 2013 effort, according to research from Ipsos Mori.


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