Morning Update: Durex release app that lets users interact with TV ad

Miranda Ward

December 1, 2014 8:18

https://www.youtube.com/watch?v=yWu3Z30LEjM

Campaign: Durex “explore” by Havas Worldwide London

Durex is releasing an app that lets users interact with its latest TV ad. Havas Worldwide London created the campaign, which promotes Durex’s first e-commerce website in the UK. The TV spot shows a courier travelling to deliver a package of Durex products and hints at lewd situations happening behind closed doors. Users who download the app can point their phones at the screen when the ad is airing to see what is happening out of shot. It was written by Joe Williams, art directed by Andy Preston and directed by Misko Iho through Love. TMW Unlimited was the digital and social agency on the account.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Abigail 4 Dec 14

That Durex youtube is geo-blocked in Australia. How did Mumbrella manage to view it? Are you using a proxy server? Or did you just paste in the code from a PR agency without looking ? 🙂

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