Morning Update: it’s E-cup day for men; Yahoo video growth slows; Tesco busted for ‘fake farm brands’
Ad Week: This Lingerie Brand Made Its Male Employees Wear E-Cup-Size Breasts for a Day
It’s International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it’s like to haul around an extra 6.6 pounds on their chest.
PrimaDonna specializes in luxury lingerie at larger cup sizes, from C to J. PrimaDonna’s CEO, Ignace Van Doorselaere, came up with the idea himself after getting a lot of questions about how he could possibly understand what his consumers go through. PrimaDonna had its own seamstresses make the specialized harnesses. All creative was handled in-house.
Yahoo CEO Marissa Mayer has long touted Mavens, short for mobile, video, native and social revenue, as the company’s new growth driver.
Indeed, Mavens business has grown into a $1.6 billion revenue business last year, after being almost non-existent before Mayer arrived in 2012.
But Mavens growth came to a screeching halt last quarter, when it saw only a 7% year-on-year revenue increase in the first three months of the year.
Campaign Live: Tesco’s ‘fake farm’ brands referred to trading standards
Supermarkets such as Tesco sell meat and fresh produce under made-up British farm brand names, such as “Woodside Farms”. But the union has lodged a formal complaint with trading standards, claiming that British-sounding farm names mislead consumers into thinking they are buying British produce, when it may be from abroad.
The NFU called out Tesco in particular and its seven made-up farm brands, which launched earlier this year to replace its everyday value range.
Nick Theakstone, GroupM UK CEO.
WPP’s media buying arm, GroupM, has been revising the majority of its contracts with UK-based media owners, in an apparent attempt to shore up any transparency concerns. Several sources at UK media companies — across TV, to newspapers, to digital businesses — said their contracts had recently been changed by GroupM.
Sources disagree on the importance of the changes. One described them as “not material” while another said the new contracts bear “no resemblance” to the old ones.
Politico: 21st Century Fox responds to report that Roger Ailes is out at Fox News
New York magazine’s Gabriel Sherman is reporting that Rupert Murdoch and his sons Lachlan and James have decided to remove Fox News CEO Roger Ailes, following a sexual harassment lawsuit by former anchor Gretchen Carlson.
Sherman reports, citing anonymous sources, that the three are in agreement that Ailes needs to step down, but that there is disagreement over timing–namely whether it happens during or after the Republican National Convention.
Mumbrella Asia: 5 ways to train the next generation of programmatic talent
Programmatic advertising is still a new discipline. So how best to nurture talent in this field? In this guest post, TubeMogul’s Michelle Chen has five pieces of advice for how to source, recruit and train programmatic talent.
Every day is different in the field of programmatic ad buying. So, someone who likes structure and set patterns may not be a good fit for the role. Instead, look for people who appreciate flexibility. We have three codes of practice, namely FSO (figure shit out), MSH (make shit happen) and GSD (get shit done).
