Morning Update: How to ensure you web video ad gets watched; YouTube to introduce music service; Velociraptors take over Vogue

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Inside the Little Tikes Factory, Where Cut-throat Kids Run the Show

“A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random firings? Winner!”

AllThingsD: How to (Almost) Guarantee Your Web Video Ad Gets Watched

“Hey, advertisers: Want to get a Web video watcher to see your commercial?

Don’t put it at the beginning of a video clip. Wait until they’re already watching something, and then run your ad.

That advice comes from a new study sponsored by Akamai, which argues that viewers are most likely to complete “mid-roll” ads.”

The New York Times: YouTube Said to Introduce Paid Music Service

“YouTube will soon unveil a paid subscription service for music that will compete with outlets like Spotify, according to several people briefed on the company’s plans.”

The Guardian: Google breaks 2005 promise never to show banner ads on search results

“Google is testing banner ads on web search results – reneging on a 2005 promise that “there will be no banner ads on the Google homepage or web search results page… Ever.””

AdWeek: After Viral Success of Inequality Ads, Creators Say They Will Expand Campaign

“Late last week, a creative twist on print advertising became a global phenomenon, as the “Auto-Complete Truth” campaign for UN Women exploded across social media and generated worldwide discussion.”

BuzzFeed: Velociraptors (In Stylish Hats) Have Taken Over Vogue’s Homepage

“Here’s how you get the fashion conscious dromaeosaurids to appear:
Go to Vogue UK.
Now, type the following key sequence:
up, up, down, down, left, right, left, right, B, A

RAPTORS! IN HATS! (They come at you right to left across the bottom of the screen, before disappearing.)”


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