Morning Update: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

Ad Age: Extreme Sports Athletes Put Bobbi Brown’s Makeup to the Test

The cosmetics industry isn’t known for being transparent. For the most part, its advertising is associated with gorgeous glam shots that have — more likely than not — been subjected to a bit of Photoshopping. Bobbi Brown, however, is taking a different approach for its latest campaign. The brand is putting its makeup up to some rigorous, real-world testing — on the faces of extreme sports athletes.

AdWeek: Check Out the Amazing Welcome Kit This Ogilvy Office Gives Each New Hire

It’s a red box, but in some ways it’s more like a red carpet.

Ogilvy Cape Town has been giving a remarkable welcome box to employees over the past year. And now, it’s been shortlisted in the design competition for this year’s One Show. Deservedly so, as it’s probably the best agency employee welcome package we’ve seen.

The so-called “Induction Box”—made by Ogilvy’s RedWorks production arm (which was recently merged with its other production agency Hogarth Worldwide)—is based around David Ogilvy’s short book The Eternal Pursuit of Unhappiness and his famous eight habits of highly creative communities. Can newsrooms be ethical and competitive in using UGC?

Smartphones and social media have blown the world open to news organisations like never before – anyone, anywhere could be the source of a story at any time.

But with such opportunities come new problems and questions.

The now infamous ‘Syrian Hero Boy’ video – of a young boy supposedly being shot while saving a girl – was shared widely on social media before being identified as fake.

New York Times: Jon Stewart Announces August Date for Final Show

After more than 16 years at the helm of “The Daily Show,” Jon Stewart said that his final episode as host of the Comedy Central news satire would be on Aug. 6.

Mr. Stewart made the announcement at the end of Monday’s broadcast of “The Daily Show.” When the fateful day comes, Mr. Stewart said: “I will be wearing a suit. I will more than likely be showered.” Reacting to the disappointment of his studio audience, he added: “I’m sorry, I will be wearing overalls and I won’t shower. So I hope that you will join us for that program.”

Mr. Stewart, who has hosted “The Daily Show” since 1999, announced in February that he was stepping down. “This show doesn’t deserve an even slightly restless host, and neither do you,” he said at the time.


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