Morning Update: Facebook punishes ‘clickbait’; Google: ad injection ‘infesting devices’; Saatchi’s NZ CEO to R/GA NYC

Suzan Ryan

August 5, 2016 8:51

Ad Age: Facebook Hits Clickbait Again, Punishing Articles With Headlines Using Certain Phrases

Facebook is taking new action against something readers claim to dislike: clickbait headlines designed to lure them to articles.

On Thursday, Facebook said it plans to escalate a previous effort against clickbait by demoting articles in its News Feed if their headlines contain certain, undisclosed phrases.

Ad Age: Google Investigation: Ad Injection Is Infesting Millions of Devices

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Suzan Ryan

Topics

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Morning Update: Facebook punishes ‘clickbait’; Google: ad injection ‘infesting devices’; Saatchi’s NZ CEO to R/GA NYC

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE