Morning update: First BMW campaign from FCB, Homeless adorned with Christmas lights

https://www.youtube.com/watch?v=qO7BA9i72Gw

Creativity: FCB Inferno releases first TV campaign since winning account

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.

The ad, called “curiosity” was posted on BMW’s website on Friday and aired on TV on Sunday, during an episode of ITV’s The X Factor.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.