Morning update: First BMW campaign from FCB, Homeless adorned with Christmas lights

Creativity: FCB Inferno releases first TV campaign since winning account

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.

The ad, called “curiosity” was posted on BMW’s website on Friday and aired on TV on Sunday, during an episode of ITV’s The X Factor.

The 60-second ad, which pushes BMW’s i8 electric sports car, opens on a caveman chasing a herd of horses before leaping onto one of them and riding it.

A voiceover – provided by the actor James D’Arcy, who is the voice of BMW – talks about human curiosity. The action then switches to shots of the new i8.

Mumbrella Asia: Ogilvy Japan adorns homeless people with Christmas tree light to raise awareness of their plight

Ogilvy & Mather’s Tokyo office has created a campaign for British charity to raise money to help the 93,000 people without homes in the UK.

To highlight how homeless people tend to go unnoticed in the UK, a video shows people on the streets illuminated like Christmas trees.

The campaign will run in cinemas, TV, print, poster and in social media using the hashtag #shedlight. Celebrities such as comedian Russell Brand and newsreader Jon Snow and model Caprice are to help raise awareness.

Ajab Samrai, Ogilvy & Mather Japan’s chief creative officer said: “With such potent and beautifully disturbing images, this Christmas it will be harder than ever to look away from homelessness.”

New York Daily Times: Sony Pictures demands that news agencies delete ‘stolen data’

Sony Pictures Entertainment warned media outlets on Sunday against using the mountains of corporate data revealed by hackers who attacked the studio’s computer systems.

In a sharply worded letter sent to news organizations, including The New York Times, David Boies, a lawyer for Sony, characterized the documents posted online as “stolen information” and demanded that they be avoided, and destroyed if they had already been downloaded or otherwise acquired.

The studio “does not consent to your possession, review, copying, dissemination, publication, uploading, downloading or making any use” of the information, Mr. Boies wrote in a three-page letter sent Sunday morning to the legal departments of media organizations.

Mashable: Facebook drops Bing in favour of its own search tool

Facebook has quietly removed Microsoft-owned Bing as its primary search engine, according to a new report.

The social network pulled Bing search from its Graph Search platform in exchange for its own search tool that will allow users to find information related to friends’ posts and comments, Reuters reported.

Facebook was using Bing to produce search results as its in-house search engine, allowing Facebook users to look for more information about their friends. Selecting Bing as a partner was also a way for Facebook to keep rival Google’s search engine away from the social network.


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