Yamaha Music uses social media for giveaway in the lead-up to Christmas

Yamaha competitionYamaha Music is promoting its audio devices with a social media competition which sees the brand give away products within the ‘Home of Sound’ range to consumers who upload an image of a room inspired by the ‘Home of Sound’ concept.

Consumers who upload a photo to Pinterest, Instagram, Twitter or Facebook, either one they have taken themselves or something they have seen in a publication, and tag it with the hashtag #homeOfSound have the chance to win the Yahama LSX-70 Relit.

Shaun McMahon, advertising & communications manager for Yamaha Music, said: “Instagram’s highly engaged user base is growing rapidly which made it a natural fit to include in our comms plan.  The #HomeOfSound competition encourages creativity and highlights how Yamaha’s stunning Relit range fits with the home.”

There are 12 of the products available with one winner to be announced each day for the duration of the competition.

The campaign was created and is being run by 1000 Heads.


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