Morning Update: Gatorade digital remasters ‘Be Like Mike’ after 23 years

Miranda Ward

February 13, 2015 8:49

https://www.youtube.com/watch?v=0r5Jf_ZU9eA

AdWeek: Gatorade Digitally Remastered ‘Be Like Mike’ After 23 Years, and Damn Does It Hold Up

For those of us who’ve spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th birthday celebrations, Gatorade has digitally remastered its classic “Be Like Mike” commercial with Michael Jordan after almost a quarter century.

And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it’s 1992 all over again. (Except for that hashtag at the end!)

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.