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Morning Update: Gavin McInnes fights a baby; The life and death of Brian; Magneto killed JFK

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Gavin McInnes Shows You How to Fight a Baby

“Gavin McInnes has come a long way since his days at Vice. He rebranded himself as an adman (creative director at Rooster), and now he’s even comfortable rolling around with his baby for the cameras. But of course, he still has an edge—so it’s not just rolling around with the baby, it’s fighting the baby. And Gavin has good moves, too. Predictably, there’s some griping in the YouTube comments about whether he could hurt the baby, though of course Gavin is the one bandaged up at the end.”

The Guardian: Rebekah Brooks unsure Andy Coulson could stay at No 10, hacking trial hears

“Rebekah Brooks told one of David Cameron’s best friends that his spin doctor Andy Coulson may not “survive” in his role because of the phone-hacking scandal, the Old Bailey has heard.”

AdAge: How the FTC Can Solve Native Advertising’s Identity Crisis

“Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers’ attention. The latest effort to move beyond traditional banners is so-called “native advertising” — advertising that looks and feels like the content of a site.”

AllThingsD: Viral Video: The Life (And Death) of Brian

“So, you might have heard: The Fox Broadcasting Company killed off Brian the talking dog on “Family Guy.””

The New York Times: Drones Offer Journalists a Wider View

“The best way to film the destruction wrought by Typhoon Haiyan in Tacloban, the Philippines, said Lewis Whyld, a British photographer, was from the air.

But Mr. Whyld did not want to beg for a ride on a military helicopter, taking the space of much-needed aid. So he launched a drone into the skies above the city. In addition to shots that showed the scale of the damage, broadcast by CNN recently, his drone discovered two bodies that were later recovered by the authorities, he said in an interview.”

Journalism.co.uk: #dmag13: 5 tips on designing digital magazines

“At today’s Digital Magazine Awards in London, Rob Boynes, consultant art director at Dennis Publishing, gave a talk titled ‘5 totally awesome innovations in digital magazine design (LOL)’.

He shared his thoughts on how digital publishers should be looking to make the most of their product.”

AdWeek: Magneto Killed JFK, Says Creepy Campaign for the Next X-Men Movie

“Here’s an inspired (if morbid) bit of viral movie marketing: Marvel has created a site calledTheBentBullet.com that chronicles supervillain Magneto’s role in assassinating President John F. Kennedy.”

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